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"Paying it forward : the reciprocal effect of superior service on charity at checkout"
Obeng, Efua; Nakhata, Chinintorn; Kuo, Hsiao-Ching - In: Journal of business research : JBR 98 (2019), pp. 250-260
Persistent link: https://www.econbiz.de/10012007238
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The generous consumer : interpersonal generosity and pro-social dispositions as antecedents to cause-related purchase intentions
Rapert, Molly Inhofe; Thyroff, Anastasia E.; Grace, Sarah C. - In: Journal of business research : JBR 132 (2021), pp. 838-847
Persistent link: https://www.econbiz.de/10012581667
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Being engaged is a good thing : understanding sustainable consumption behavior among young adults
Kadic-Maglajlic, Selma; Arslanagic-Kalajdzic, Maja; … - In: Journal of business research : JBR 104 (2019), pp. 644-654
Persistent link: https://www.econbiz.de/10012105242
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Pictures of a crisis : destination marketing organizations' Instagram communication before and during a global health crisis
Mele, Emanuele; Filieri, Raffaele; De Carlo, Manuela - In: Journal of business research : JBR 163 (2023), pp. 1-14
Persistent link: https://www.econbiz.de/10014303709
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Trust me, trust me not : a nuanced view of influencer marketing on social media
Kim, Do Yuon; Kim, Hye-yŏng - In: Journal of business research : JBR 134 (2021), pp. 223-232
Persistent link: https://www.econbiz.de/10012643742
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Sharing economy platforms : an equity theory perspective on reciprocity and commitment
Davlembayeva, Dinara; Papagiannidis, Savvas; Alamanos, … - In: Journal of business research : JBR 127 (2021), pp. 151-166
Persistent link: https://www.econbiz.de/10012494361
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Always trust in old friends? : effects of reciprocity in bilateral asset specificity on trust in international B2B partnerships
Liu, Yen-Hung Steven; Deligonul, Seyda; Cavusgil, Erin; … - In: Journal of business research : JBR 90 (2018), pp. 171-185
Persistent link: https://www.econbiz.de/10011882015
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Corporate political activity and the constraint of stakeholder reciprocity
Sutton, Trey; Bosse, Douglas A. - In: Journal of business research : JBR 164 (2023), pp. 1-11
Persistent link: https://www.econbiz.de/10014303765
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Personality-relatedness and reciprocity framework for analyzing retailer-consumer interactions
Kaltcheva, Velitchka D.; Parasuraman, A. - In: Journal of business research : JBR 62 (2009) 6, pp. 601-608
Persistent link: https://www.econbiz.de/10003854660
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Social exchange : empirical examination of form and focus
Tekleab, Amanuel G.; Chiaburu, Dan S. - In: Journal of business research : JBR 64 (2011) 5, pp. 460-466
Persistent link: https://www.econbiz.de/10008901473