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ECONIS (ZBW)
2,254
USB Cologne (EcoSocSci)
1
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1
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10
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2,255
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date (newest first)
date (oldest first)
1
Consumer-
brand
relationship quality : when and how it helps
brand
extensions
Kim, Kyeongheui
;
Park, Jongwon
;
Kim, Jungkeun
- In:
Journal of business research : JBR
67
(
2014
)
4
,
pp. 591-597
Persistent link: https://www.econbiz.de/10010363454
Saved in:
2
Why negative
brand
extension evaluations do not always negatively affect the
brand
: the role of central and peripheral
brand
associations
Michel, Géraldine
;
Donthu, Naveen
- In:
Journal of business research : JBR
67
(
2014
)
12
,
pp. 2611-2619
Persistent link: https://www.econbiz.de/10010483031
Saved in:
3
Extending B2B brands into the B2C market : whether, when, and how brands should emphasize B2B industry background
Zhou, Zhimin
;
Ding, Yi
;
Feng, Wenting
;
Ke, Nianman
- In:
Journal of business research : JBR
130
(
2021
),
pp. 364-375
Persistent link: https://www.econbiz.de/10012544812
Saved in:
4
Can dissimilarity in product category be an opportunity for cross-gender
brand
extension?
Yuen, Tsunwai Wesley
;
Nieroda, Marzena
;
He, Hongwei
; …
- In:
Journal of business research : JBR
135
(
2021
),
pp. 348-357
Persistent link: https://www.econbiz.de/10012647876
Saved in:
5
How less congruent new products drive
brand
engagement : the role of curiosity
Gerrath, Maximilian H. E. E.
;
Biraglia, Alessandro
- In:
Journal of business research : JBR
127
(
2021
),
pp. 13-24
Persistent link: https://www.econbiz.de/10012494346
Saved in:
6
The differentiated impact of perceived
brand
competence type of
brand
extension evaluation
Wang, Haizhong
;
Liu, Di
- In:
Journal of business research : JBR
117
(
2020
),
pp. 400-410
Persistent link: https://www.econbiz.de/10012286528
Saved in:
7
Brand
trait transference : when celebrity endorsers acquire
brand
personality traits
Arsena, Ashley
;
Silvera, David H.
;
Pandelaere, Mario
- In:
Journal of business research : JBR
67
(
2014
)
7
,
pp. 1537-1543
Persistent link: https://www.econbiz.de/10010379277
Saved in:
8
Ingredient branding for a luxury
brand
: the role of
brand
and product fit
Moon, Hakil
;
Sprott, David E.
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5768-5774
Persistent link: https://www.econbiz.de/10011597500
Saved in:
9
Exploring ethnic consumer response to crossover
brand
extensions
Aguirre-Rodriguez, Alexandra
;
Bóveda-Lambie, Adriana
; …
- In:
Journal of business research : JBR
67
(
2014
)
4
,
pp. 457-463
Persistent link: https://www.econbiz.de/10010362110
Saved in:
10
Reciprocal transfer of
brand
identity and image
associations
arising from higher education
brand
extensions
Yuan, Ruizhi
;
Liu, Martin J.
;
Luo, Jun
;
Yen, Dorothy A.
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 3069-3076
Persistent link: https://www.econbiz.de/10011507919
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