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Gamification : a cognitive-emotional view
Mullins, Jeffrey K.; Sabherwal, Rajiv - In: Journal of business research : JBR 106 (2020), pp. 304-314
Persistent link: https://www.econbiz.de/10012158370
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The marketing of evolutionary psychology
Saad, Gad - In: Journal of business research : JBR 120 (2020), pp. 485-491
Persistent link: https://www.econbiz.de/10012417156
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How consumer confidence affects price conscious behavior : the roles of financial vulnerability and locus of control
Hampson, Daniel P.; Gong, Shiyang; Xie, Yi - In: Journal of business research : JBR 132 (2021), pp. 693-704
Persistent link: https://www.econbiz.de/10012581651
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Reinforcing or weakening? : the role of blockchain technology in the link between consumer trust and organic food adoption
Li, Yina; Liao, Anni; Li, Lixu; Zhang, Min; Zhao, Xiande; … - In: Journal of business research : JBR 164 (2023), pp. 1-12
Persistent link: https://www.econbiz.de/10014304020
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Evolutionary psychological consumer research : bold, bright, but better with behavior
Otterbring, Tobias; Sundie, Jill; Li, Yexin Jessica; … - In: Journal of business research : JBR 120 (2020), pp. 473-484
Persistent link: https://www.econbiz.de/10012417155
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Reminders of the sun affect men's preferences for luxury products
El Hazzouri, Mohammed; Main, Kelley J.; Shabgard, Donya - In: Journal of business research : JBR 120 (2020), pp. 551-560
Persistent link: https://www.econbiz.de/10012417164
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Neurostrategy : a scientometric analysis of marriage between neuroscience and strategic management
Kaur, Vaneet - In: Journal of business research : JBR 170 (2024), pp. 1-18
Persistent link: https://www.econbiz.de/10014535015
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Research in reverse : ad testing using an inductive consumer neuroscience approach
Daugherty, Terry; Hoffman, Ernest; Kennedy, Kathleen - In: Journal of business research : JBR 69 (2016) 8, pp. 3168-3176
Persistent link: https://www.econbiz.de/10011507970
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Is it an error to communicate CSR strategies? : neural differences among consumers when processing CSR messages
Guerrero Medina, Carlos Alberto; Martínez-Fiestas, Myriam - In: Journal of business research : JBR 126 (2021), pp. 99-112
Persistent link: https://www.econbiz.de/10012494235
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Demystifying neuromarketing
Lim, Weng Marc - In: Journal of business research : JBR 91 (2018), pp. 205-220
Persistent link: https://www.econbiz.de/10011902933