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Aiello, Gaetano
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Journal of business research : JBR
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
Department of Management, Università Ca' Foscari Venezia Working Paper
6
Journal of Global Scholars of Marketing Science
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MERCATI E COMPETITIVITÀ
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Working Papers / Dipartimento di Management, Università Ca' Foscari Venezia
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The journal of product & brand management
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European journal of international management : EJIM
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Journal of global fashion marketing : JGfM
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Journal of marketing management : MM
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Journal of promotion management : JPM
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Key issues in marketing management
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Luxury marketing : a challenge for theory and practice
2
Psychology & marketing
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The journal of brand management : an international journal
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AIDEA, Accademia Italiana di Economia Aziendale
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Business models and ICT technologies for the fashion supply chain : proceedings of IT4Fashion 2016
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Corporate Communications: An International Journal
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Corporate Social Responsibility and Environmental Management
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Corporate communications : an international journal
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Country of origin effect : looking back and moving forward
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International Journal of Emerging Markets
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International journal of emerging markets
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International journal of globalisation and small business : IJGSB
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Journal of Business Research
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Journal of Product & Brand Management
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Journal of retailing
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Journal of retailing and consumer services
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Journal of strategic marketing
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Managing Sustainability : Perspectives From Retailing and Services
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Online reputation management in destination and hospitality : what we know, what we need to know
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Qualitative Market Research: An International Journal
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Revue française du marketing
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Technological forecasting & social change : an international journal
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The International Journal of Economic Behavior - IJEB
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The globalisation of Chinese business : implications for multinational investors
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Brand and country-of-origin effect on consumers' decision to purchase luxury products
Godey, Bruno
;
Perderzoli, Daniele
;
Aiello, Gaetano
; …
- In:
Journal of business research : JBR
65
(
2012
)
10
,
pp. 1461-1470
Persistent link: https://www.econbiz.de/10009620139
Saved in:
2
Does personality congruence explain luxury brand attachment? : the results of an international research study
Donvito, Raffaele
;
Aiello, Gaetano
;
Grazzini, Laura
; …
- In:
Journal of business research : JBR
120
(
2020
),
pp. 462-472
Persistent link: https://www.econbiz.de/10012417153
Saved in:
3
Social media marketing efforts of luxury brands : influence on brand equity and consumer behavior
Godey, Bruno
;
Manthiou, Aikaterini
;
Pederzoli, Daniele
; …
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5833-5841
Persistent link: https://www.econbiz.de/10011597522
Saved in:
4
Brand and country-of-origin effect on consumers' decision to purchase luxury products
Godey, Bruno
;
Pederzoli, Daniele
;
Aiello, Gaetano
; …
- In:
Journal of business research : JBR
65
(
2012
)
10
,
pp. 1461-1471
Persistent link: https://www.econbiz.de/10010002842
Saved in:
5
Marketing mix and customer equity of SPA brands : cross-cultural perspectives
Lee, Chang Han
;
Ko, Eunju
;
Tikkanen, Henrikki
;
Phan, …
- In:
Journal of business research : JBR
67
(
2014
)
10
,
pp. 2155-2163
Persistent link: https://www.econbiz.de/10010400096
Saved in:
6
Branding in the time of virtual reality : are virtual store brand perceptions real?
Pizzi, Gabriele
;
Vannucci, Virginia
;
Aiello, Gaetano
- In:
Journal of business research : JBR
119
(
2020
),
pp. 502-510
Persistent link: https://www.econbiz.de/10012417036
Saved in:
7
Luxury brand strategies and customer experiences : contributions to theory and practice
Ko, Eunju
;
Phau, Ian
;
Aiello, Gaetano
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5749-5752
Persistent link: https://www.econbiz.de/10011597488
Saved in:
8
Privacy concerns and justice perceptions with the disclosure of biometric versus behavioral data for personalized pricing tell me who you are, I'll tell you how much you pay : onsu...
Pizzi, Gabriele
;
Vannucci, Virginia
;
Shukla, Yupal
; …
- In:
Journal of business research : JBR
148
(
2022
),
pp. 420-432
Persistent link: https://www.econbiz.de/10013325503
Saved in:
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