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Brand management
602
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602
Consumer behaviour
492
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492
Brand image
485
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485
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255
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Kim, Kyung Hoon
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Michel, Géraldine
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Teng, Lefa
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Wallpach, Sylvia von
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Aiello, Gaetano
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Arslanagic-Kalajdzic, Maja
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Buil, Isabel
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Christodoulides, George
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4
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4
Motoki, Kosuke
4
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Journal of business research : JBR
The journal of brand management : an international journal
630
SpringerLink / Bücher
497
The journal of product & brand management
416
Journal of retailing and consumer services
382
International journal of automotive technology and management : IJATM
297
Psychology & marketing
185
Strategic Direction
174
Journal of Product & Brand Management
173
European journal of marketing : EJM
159
International journal of production research
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143
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Industrial marketing management : the international journal for industrial and high-tech firms
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Journal of marketing communications
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Marketing intelligence & planning
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International journal of hospitality management
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Journal of strategic marketing
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Research
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Tourism management : research, policies, practice
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NBER Working Paper
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Europäische Hochschulschriften / 5
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Springer eBook Collection
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Technological forecasting & social change : an international journal
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Journal of travel and tourism marketing
118
Gabler Edition Wissenschaft
114
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
110
Journal of marketing
108
Journal of the Academy of Marketing Science
102
The IUP journal of brand management : IJBRM
102
International journal of production economics
101
Innovatives Markenmanagement
95
Journal of international consumer marketing
93
Journal of fashion marketing and management
92
Marketing letters : a journal of research in marketing
91
Journal of advertising research
90
International marketing review
89
European Journal of Marketing
85
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ECONIS (ZBW)
765
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1
Luxury cars Made-in-China : consequences for brand positioning
Bartikowski, Boris
;
Fastoso, Fernando
;
Gierl, Heribert
- In:
Journal of business research : JBR
102
(
2019
),
pp. 288-297
Persistent link: https://www.econbiz.de/10012104002
Saved in:
2
How brand concept affects consumer response to product recalls : a longitudinal study in the U.S. auto industry
Topaloglu, Omer
;
Gokalp, Omer N.
- In:
Journal of business research : JBR
88
(
2018
),
pp. 245-254
Persistent link: https://www.econbiz.de/10011869714
Saved in:
3
Adoption barriers and resistance to sustainable solutions in the automotive sector
Wiedmann, Klaus-Peter
;
Hennigs, Nadine
;
Pankalla, Lars
; …
- In:
Journal of business research : JBR
64
(
2011
)
11
,
pp. 1201-1206
Persistent link: https://www.econbiz.de/10009380532
Saved in:
4
Sustainability and optimization in the automotive sector for adaptation to government vehicle pollutant emission regulations
Rubio, Francisco
;
Llopis-Albert, Carlos
;
Valero, Francisco
- In:
Journal of business research : JBR
112
(
2020
),
pp. 561-566
Persistent link: https://www.econbiz.de/10012230649
Saved in:
5
"Seeing is being" : consumer culture and the positioning of premium cars in China
Bartikowski, Boris
;
Cleveland, Mark
- In:
Journal of business research : JBR
77
(
2017
),
pp. 195-202
Persistent link: https://www.econbiz.de/10011729911
Saved in:
6
Reframing brand experience : the experiential meaning of HarleyDavidson
Schembri, Sharon
- In:
Journal of business research : JBR
62
(
2009
)
12
,
pp. 1299-1310
Persistent link: https://www.econbiz.de/10003900771
Saved in:
7
Brand morphing across Wal-Mart customer segments
Merrilees, Bill
;
Miller, Dale
- In:
Journal of business research : JBR
63
(
2010
)
11
,
pp. 1129-1134
Persistent link: https://www.econbiz.de/10008696690
Saved in:
8
The impact of brand personality and sales promotions on brand equity
Valette-Florence, Pierre
;
Guizani, Haythem
;
Merunka, Dwight
- In:
Journal of business research : JBR
64
(
2011
)
1
,
pp. 24-28
Persistent link: https://www.econbiz.de/10008806366
Saved in:
9
Sponsorship portfolio as brand image creation strategies : a commentary essay
Bibby, David N.
- In:
Journal of business research : JBR
64
(
2011
)
6
,
pp. 628-630
Persistent link: https://www.econbiz.de/10008988763
Saved in:
10
Brand equity estimation model
Oliveira, Marta Olivia Rovedder de
;
Silveira, Cleo Schmitt
- In:
Journal of business research : JBR
68
(
2015
)
12
,
pp. 2560-2568
Persistent link: https://www.econbiz.de/10011399588
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