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Linguistic elements of conversational human voice in online brand communication : manipulations and perceptions
Liebrecht, Christine; Tsaousi, Christina; Hooijdonk, … - In: Journal of business research : JBR 132 (2021), pp. 124-135
Persistent link: https://www.econbiz.de/10012581572
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The linguistic servicescape : speaking their language may not be enough
Touchstone, Ellen E.; Koslow, Scott; Shamdasani, Prem N.; … - In: Journal of business research : JBR 72 (2017), pp. 147-157
Persistent link: https://www.econbiz.de/10011645555
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Influencer marketing and the growth of affiliates : the effects of language features on engagement behavior
Syrdal, Holly A.; Myers, Susan; Sen, Sandipan; … - In: Journal of business research : JBR 163 (2023), pp. 1-11
Persistent link: https://www.econbiz.de/10014303734
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What drives foreign direct investment : the role of language, geographical distance, information flows and technological similarity
Ly, Amadú; Esperança, José Paulo; St. Davčik, Nebojša - In: Journal of business research : JBR 88 (2018), pp. 111-122
Persistent link: https://www.econbiz.de/10011869587
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Adapted or standardized copy : is non-cultural English the answer?
Spielmann, Nathalie; Delvert, Mathilde - In: Journal of business research : JBR 67 (2014) 4, pp. 434-440
Persistent link: https://www.econbiz.de/10010362121
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You are what you speak? : globalization, multilingualism, consumer dispositions and consumptions
Cleveland, Mark; Laroche, Michel; Papadopoulos, Nicolas G. - In: Journal of business research : JBR 68 (2015) 3, pp. 542-552
Persistent link: https://www.econbiz.de/10010496186
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When culture shapes international business
Apetrei, Andreea; Kureshi, Nadeem Ishaq; Horodnic, … - In: Journal of business research : JBR 68 (2015) 7, pp. 1519-1521
Persistent link: https://www.econbiz.de/10011298521
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Cultural intelligence and adaptive selling behaviors in cross-cultural selling : the cognitive resource theory and social role theory perspective
Zhou, Jihong; Charoensukmongkol, Peerayuth - In: Journal of business research : JBR 146 (2022), pp. 477-488
Persistent link: https://www.econbiz.de/10013271432
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Gender disparity in job satisfaction of Werstern versus Asian managers
Singhapakdi, Anusorn; Sirgy, M. Joseph; Lee, Dong-jin; … - In: Journal of business research : JBR 67 (2014) 6, pp. 1257-1266
Persistent link: https://www.econbiz.de/10010365137
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The four faces of the Hispanic consumer : an acculturation-based segmentation
Alvarez, Cecilia M. O.; Dickson, Peter R.; Hunter, Gary K. - In: Journal of business research : JBR 67 (2014) 2, pp. 108-115
Persistent link: https://www.econbiz.de/10010237663