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Brand image
485
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485
Consumer behaviour
365
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Brand management
349
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349
Brand
191
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Diamantopoulos, Adamantios
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Foroudi, Pantea
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Valette-Florence, Pierre
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Melewar, T. C.
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Veloutsou, Cleopatra
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Arslanagic-Kalajdzic, Maja
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Gupta, Suraksha
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Merchant, Altaf
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Michel, Géraldine
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Aiello, Gaetano
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Bartikowski, Boris
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Christodoulides, George
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Davvetas, Vasileios
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Dennis, Charles
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Dutta, Sujay
4
Ekinci, Yuksel
4
Foroudi, Mohammad Mahdi
4
Grohs, Reinhard
4
Guzman, Francisco
4
Japutra, Arnold
4
Ko, Eunju
4
Spielmann, Nathalie
4
Voyer, Benjamin G.
4
Augusto, Mário Gomes
3
Badrinarayanan, Vishag
3
Bang, Nguyen
3
Chatterjee, Subimal
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Cornwell, T. Bettina
3
Dwivedi, Yogesh Kumar
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Eisingerich, Andreas B
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Fastoso, Fernando
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Filieri, Raffaele
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Hultman, Magnus
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Kastanakis, Minas
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Kim, Kyung Hoon
3
Koll, Oliver
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Merunka, Dwight
3
Molinillo, Sebastian
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Journal of business research : JBR
The journal of brand management : an international journal
341
The journal of product & brand management
305
Journal of retailing and consumer services
248
Psychology & marketing
137
European journal of marketing : EJM
107
Asia Pacific journal of marketing and logistics
106
Tourism management : research, policies, practice
104
Journal of travel and tourism marketing
100
SpringerLink / Bücher
95
Journal of marketing communications
93
Marketing intelligence & planning
88
International journal of hospitality management
82
Journal of international consumer marketing
74
Journal of strategic marketing
72
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
72
The journal of consumer marketing
71
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
70
Journal "Region: Economics and Sociology"
70
International marketing review
69
TERRA ECONOMICUS
69
Journal of Product & Brand Management
66
Industrial marketing management : the international journal for industrial and high-tech firms
65
Journal of global marketing
64
Journal of marketing
62
Journal of marketing management : MM
62
Journal of the Academy of Marketing Science
61
Marketing letters : a journal of research in marketing
61
Cogent business & management
58
International journal of internet marketing and advertising : IJIMA
55
Journal of consumer research : JCR ; an interdisciplinary bimonthly
54
Journal of fashion marketing and management
54
Journal of promotion management : innovations in planning and applied research
54
Бизнес Информ
54
Journal of Islamic marketing
53
The IUP journal of brand management : IJBRM
53
International journal of consumer studies
50
International journal of advertising : the quarterly review of marketing communications
47
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
47
Journal of promotion management : JPM
47
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ECONIS (ZBW)
487
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487
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1
It goes with the territory : communal leverage as a marketing resource
Spielmann, Nathalie
;
Williams, Christopher
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5636-5643
Persistent link: https://www.econbiz.de/10011597425
Saved in:
2
Cultivating terroir in subsistence markets : development of terroir strategy through harmony-with-community framework
Elaydi, Raed
;
McLaughlin, Josetta
- In:
Journal of business research : JBR
65
(
2012
)
12
,
pp. 1743-1748
Persistent link: https://www.econbiz.de/10009683151
Saved in:
3
How brand attribute typicality and consumer commitment moderate the influence of comparative advertising
Pillai, Kishore Gopalakrishna
;
Goldsmith, Ronald E.
- In:
Journal of business research : JBR
61
(
2008
)
9
,
pp. 933-941
Persistent link: https://www.econbiz.de/10003731203
Saved in:
4
Mapping symbolic (anti-) consumption
Hogg, Margaret K.
;
Banister, Emma N.
;
Stephenson, …
- In:
Journal of business research : JBR
62
(
2009
)
2
,
pp. 148-159
Persistent link: https://www.econbiz.de/10003810519
Saved in:
5
Effects of comparative advertising format on consumer responses : the moderating effects of brand image and attribute relevance
Yagci, Mehmet I.
;
Biswas, Abhijit
;
Dutta, Sujay
- In:
Journal of business research : JBR
62
(
2009
)
8
,
pp. 768-774
Persistent link: https://www.econbiz.de/10003861041
Saved in:
6
Advancing the country image construct
Roth, Katharina P.
;
Diamantopoulos, Adamantios
- In:
Journal of business research : JBR
62
(
2009
)
7
,
pp. 726-740
Persistent link: https://www.econbiz.de/10003862032
Saved in:
7
What induces online loyalty? : online versus offline brand images
Kwon, Wi-suk
;
Lennon, Sharron J.
- In:
Journal of business research : JBR
62
(
2009
)
5
,
pp. 557-564
Persistent link: https://www.econbiz.de/10003846909
Saved in:
8
Reframing brand experience : the experiential meaning of HarleyDavidson
Schembri, Sharon
- In:
Journal of business research : JBR
62
(
2009
)
12
,
pp. 1299-1310
Persistent link: https://www.econbiz.de/10003900771
Saved in:
9
Brand personality and human personality: findings from ratings of familiar Croatian brands
Milas, Goran
;
Mlačić, Boris
- In:
Journal of business research : JBR
60
(
2007
)
6
,
pp. 620-626
Persistent link: https://www.econbiz.de/10003487038
Saved in:
10
Brand relationship quality and its value for personal contact
Smit, Edith
;
Bronner, Fred
;
Tolboom, Maarten
- In:
Journal of business research : JBR
60
(
2007
)
6
,
pp. 627-633
Persistent link: https://www.econbiz.de/10003487039
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