Narrow search
Showing 1 - 10 of 452
Cover Image
Attribute-based design perceptions and consumer-brand relationship : role of user expertise
Mishra, Abhishek - In: Journal of business research : JBR 69 (2016) 12, pp. 5983-5992
Persistent link: https://www.econbiz.de/10011597573
Cover Image
Seeing is not necessarily liking : advancing research on package design with eye-tracking
Husić-Mehmedović, Melika; Omegarić, Ismir; Batagelj, … - In: Journal of business research : JBR 80 (2017), pp. 145-154
Persistent link: https://www.econbiz.de/10011771473
Cover Image
Special issue : 2007 La Londe conference ; marketing communications and consumer behavior
Askegaard, Søren (contributor) - 2008
Persistent link: https://www.econbiz.de/10003766333
Cover Image
Sensory stimulation for sensible consumption : multisensory marketing for e-tailing of ethical brands
Yoganathan, Vignesh; Osburg, Victoria-Sophie; Akhtar, … - In: Journal of business research : JBR 96 (2019), pp. 386-396
Persistent link: https://www.econbiz.de/10011981085
Cover Image
Top management attention to trade shows and firm performance : a relationship marketing perspective
Brown, Brian P.; Mohan, Mayoor; Boyd, D. Eric - In: Journal of business research : JBR 81 (2017), pp. 40-50
Persistent link: https://www.econbiz.de/10011771580
Cover Image
The role of brand logos in firm performance
Park, C. Whan; Eisingerich, Andreas B; Pol, Gratiana; … - In: Journal of business research : JBR 66 (2013) 2, pp. 180-187
Persistent link: https://www.econbiz.de/10009715055
Cover Image
The effects of visual rejuvenation through brand logos
Müller, Brigitte; Kocher, Bruno; Crettaz, Antoine - In: Journal of business research : JBR 66 (2013) 1, pp. 82-88
Persistent link: https://www.econbiz.de/10009720385
Cover Image
Designing experiences strategically
Alcántara, Enrique; Artacho, Miguel A.; Martínez, … - In: Journal of business research : JBR 67 (2014) 6, pp. 1074-1080
Persistent link: https://www.econbiz.de/10010364526
Cover Image
Beyond form and function : why do consumers value product design?
Kumar, Minu; Noble, Charles H. - In: Journal of business research : JBR 69 (2016) 2, pp. 613-620
Persistent link: https://www.econbiz.de/10011436022
Cover Image
Influences of perceived product innovation upon usage behavior for MMORPG : product capability, technology capability, and user centered design
Jung, Hong Seob; Kim, Kyung Hoon; Lee, Chang Han - In: Journal of business research : JBR 67 (2014) 10, pp. 2171-2178
Persistent link: https://www.econbiz.de/10010400094