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How retailer money-back guarantees influence consumer preferences for retailer versus national brands
Desmet, Pierre - In: Journal of business research : JBR 67 (2014) 9, pp. 1971-1978
Persistent link: https://www.econbiz.de/10010380093
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Partitioned pricing, price fairness perceptions, and the moderating effects of brand relationships in SME business markets
Ferguson, Jodie L.; Brown, Brian P.; Johnston, Wesley J. - In: Journal of business research : JBR 72 (2017), pp. 80-92
Persistent link: https://www.econbiz.de/10011645485
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Brand antiquity and value perception : are customers willing to pay higher prices for older brands?
Baumert, Thomas; Obesso, María Mercedes de - In: Journal of business research : JBR 123 (2021), pp. 241-254
Persistent link: https://www.econbiz.de/10012430496
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Nostalgic emotion, experiential value, brand image, and consumption intentions of customers of nostalgic-themed restaurants
Chen, Hung-bin; Yeh, Shih-shuo; Huan, Tzung-cheng - In: Journal of business research : JBR 67 (2014) 3, pp. 354-360
Persistent link: https://www.econbiz.de/10010245245
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Developing and validating a scale of consumer brand embarrassment tendencies
Walsh, Gianfranco; Albrecht, Arne K.; Hofacker, Charles F. - In: Journal of business research : JBR 69 (2016) 3, pp. 1138-1147
Persistent link: https://www.econbiz.de/10011440242
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Materialism, cosmopolitanism, and emotional brand attachment : the roles of ideal self-congruity and perceived brand globalness
Fastoso, Fernando; González-Jiménez, Héctor - In: Journal of business research : JBR 121 (2020), pp. 429-437
Persistent link: https://www.econbiz.de/10012417364
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Brands in virtual reality games : affective processes within computer-mediated consumer experiences
Berlo, Zeph M. C. van; Reijmersdal, Eva A. van; Smit, … - In: Journal of business research : JBR 122 (2021), pp. 458-465
Persistent link: https://www.econbiz.de/10012420439
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The effects of brand prominence and narrative features on crowdfunding success for entrepreneurial aftermarket enterprises
Moradi, Masoud; Badrinarayanan, Vishag - In: Journal of business research : JBR 124 (2021), pp. 286-298
Persistent link: https://www.econbiz.de/10012493860
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Brand love : corroborating evidence across four continents
Sajtos, Laszlo; Cao, Joanne T.; Espinosa, Jennifer A.; … - In: Journal of business research : JBR 126 (2021), pp. 591-604
Persistent link: https://www.econbiz.de/10012494322
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"If I give you my emotion, what do I get?" : conceptualizing and measuring the co-created emotional value of the brand
Mingione, Michela; Cristofaro, Matteo; Mondi, Daniele - In: Journal of business research : JBR 109 (2020), pp. 310-320
Persistent link: https://www.econbiz.de/10012238074