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Brand image
54
Markenimage
54
Brand management
51
Consumer behaviour
51
Konsumentenverhalten
51
Markenführung
51
Brand equity
50
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Guzman, Francisco
4
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3
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2
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2
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2
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2
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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Journal of business research : JBR
SpringerLink / Bücher
1,510
Gabler Edition Wissenschaft
343
Springer eBook Collection / Business and Economics
327
Springer eBook Collection
315
Europäische Hochschulschriften / 5
254
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Lehrbuch
189
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167
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151
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123
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110
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108
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104
essentials
100
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91
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90
Hamburger Schriften zur Marketingforschung
89
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86
Arbeitspapier / Universität Erlangen-Nürnberg, Betriebswirtschaftliches Institut, Lehrstuhl für Marketing
83
Journal of retailing and consumer services
83
Neue betriebswirtschaftliche Forschung : Nbf
82
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79
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75
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74
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74
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69
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
65
The journal of finance : the journal of the American Finance Association
63
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62
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62
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61
Edward Elgar E-Book Archive
60
Erfurter Hefte zum angewandten Marketing
60
Springer Gabler Research
58
Springer eBook Collection / Business and Management
58
ZEW Discussion Papers
57
Wirtschaftswissenschaft
56
Economics Papers from University Paris Dauphine
55
Evaluation : ein systematisches Handbuch ; [Fachtagung ... welche von der SEVAL und der DeGEval gemeinsam ... durchgeführt wurde]
51
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ECONIS (ZBW)
103
USB Cologne (EcoSocSci)
1
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1
Investigating the accuracy of self-reports of brand usage behavior
Nenycz-Thiel, Magda
;
Beal, Virginia
;
Ludwichowska, Gosia
; …
- In:
Journal of business research : JBR
66
(
2013
)
2
,
pp. 224-232
Persistent link: https://www.econbiz.de/10009715044
Saved in:
2
Examining the role of advertising and sales promotions in brand equity creation
Buil, Isabel
;
De Chernatony, Leslie
;
Martínez, Eva
- In:
Journal of business research : JBR
66
(
2013
)
1
,
pp. 115-122
Persistent link: https://www.econbiz.de/10009720381
Saved in:
3
The role of consumer-brand identification in building brand relationships
Tuškej, Urška
;
Golob, Urša
;
Podnar, Klement
- In:
Journal of business research : JBR
66
(
2013
)
1
,
pp. 53-59
Persistent link: https://www.econbiz.de/10009720389
Saved in:
4
Nation branding effects on retrospective global
evaluation
of past travel experiences
Nikolova, Milena S.
;
Hassan, Salah S.
- In:
Journal of business research : JBR
66
(
2013
)
6
,
pp. 752-758
Persistent link: https://www.econbiz.de/10009740460
Saved in:
5
The role of brand equity in a new rebranding strategy of a private label
Marques, Catarina
;
Silva, Rui Vinhas da
;
Davcik, Nebojsa S.
- In:
Journal of business research : JBR
117
(
2020
),
pp. 497-507
Persistent link: https://www.econbiz.de/10012287217
Saved in:
6
Special issue Contributions of business-to-business marketing journals
In:
Journal of business research : JBR
38,3
(
1997
)
Persistent link: https://www.econbiz.de/10004346754
Saved in:
7
Looking back at an experience through rose-colored glasses
Cowley, Elizabeth
- In:
Journal of business research : JBR
61
(
2008
)
10
,
pp. 1046-1052
Persistent link: https://www.econbiz.de/10003766341
Saved in:
8
Auditing program
evaluation
audits : executive training exercise for assessing management thinking, planning, and actions
Hsu, Chih-hsien
;
Sakai, Marcia Y.
- In:
Journal of business research : JBR
62
(
2009
)
7
,
pp. 680-689
Persistent link: https://www.econbiz.de/10003861995
Saved in:
9
Congruity's role in website attitude formation
Wang, Sijun
;
Beatty, Sharon E.
;
Mothersbaugh, David L.
- In:
Journal of business research : JBR
62
(
2009
)
6
,
pp. 609-615
Persistent link: https://www.econbiz.de/10003854663
Saved in:
10
Effects of customer feedback level and (in)consistency on new product acceptance in the click-and-mortar context
Yao, Emery
;
Fang, Ruolian
;
Dineen, Brian R.
;
Yao, Xin
- In:
Journal of business research : JBR
62
(
2009
)
12
,
pp. 1281-1288
Persistent link: https://www.econbiz.de/10003900756
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