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Human versus virtual influences, a comparative study
Belanche, Daniel; Casaló, Luis V.; Flavián, Marta - In: Journal of business research : JBR 173 (2024), pp. 1-13
Persistent link: https://www.econbiz.de/10014547919
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The authentic virtual influencer : authenticity manifestations in the metaverse
Koles, Bernadett; Audrezet, Alice; Moulard, Julie Guidry; … - In: Journal of business research : JBR 170 (2024), pp. 1-20
Persistent link: https://www.econbiz.de/10014534995
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The influence of virtual reality in e-commerce
Martínez-Navarro, Jesus; Bigné Alcañiz, J. Enrique; … - In: Journal of business research : JBR 100 (2019), pp. 475-482
Persistent link: https://www.econbiz.de/10012023993
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Understanding consumption in social virtual worlds : a sensemaking perspective on the consumption of virtual goods
Jung, Yoonhyuk; Pawlowski, Suzanne D. - In: Journal of business research : JBR 67 (2014) 10, pp. 2231-2238
Persistent link: https://www.econbiz.de/10010400087
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The effects of role variety and ability disparity on virtual group performance
Zheng, Sijing; Zeng, Xiaohua; Cheng, Zhang - In: Journal of business research : JBR 69 (2016) 9, pp. 3468-3477
Persistent link: https://www.econbiz.de/10011514835
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How virtual reality shopping experience enhances consumer creativity : the mediating role of perceptual curiosity
Kim, Woo Bin; Choo, Ho Jung - In: Journal of business research : JBR 154 (2023), pp. 1-13
Persistent link: https://www.econbiz.de/10013468818
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Virtual versus human : unraveling consumer reactions to service failures through influencer types
Zhao, Taiyang; Ran, Yaxuan; Wu, Banggang; Wang, Valerie … - In: Journal of business research : JBR 178 (2024), pp. 1-12
Persistent link: https://www.econbiz.de/10014555571
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Branding in the time of virtual reality : are virtual store brand perceptions real?
Pizzi, Gabriele; Vannucci, Virginia; Aiello, Gaetano - In: Journal of business research : JBR 119 (2020), pp. 502-510
Persistent link: https://www.econbiz.de/10012417036
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Brands in virtual reality games : affective processes within computer-mediated consumer experiences
Berlo, Zeph M. C. van; Reijmersdal, Eva A. van; Smit, … - In: Journal of business research : JBR 122 (2021), pp. 458-465
Persistent link: https://www.econbiz.de/10012420439
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The impact of virtual, augmented and mixed reality technologies on the customer experience
Flavián Blanco, Carlos; Ibáñez-Sánchez, Sergio; … - In: Journal of business research : JBR 100 (2019), pp. 547-560
Persistent link: https://www.econbiz.de/10012024008