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Journal of business research : JBR
Global business and organizational excellence : GBOE
13
Journal of strategic marketing
9
Psychology & marketing
8
Journal of retailing and consumer services
6
Industrial marketing management : the international journal for industrial and high-tech firms
4
International journal of sport management and marketing : IJSMM
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Journal of hospitality marketing & management
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Marketing intelligence & planning
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Technological forecasting & social change : an international journal
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Electronic commerce research
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International Journal of Bank Marketing
3
International journal of hospitality management
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Journal of knowledge management
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The service industries journal
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Young consumers : insight and ideas for responsible marketers
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Advances In Management
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Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
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European journal of innovation management
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International Journal of Global Environmental Issues
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International journal of bank marketing
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Journal of financial services marketing
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1
Demystifying neuromarketing
Lim, Weng Marc
- In:
Journal of business research : JBR
91
(
2018
),
pp. 205-220
Persistent link: https://www.econbiz.de/10011902933
Saved in:
2
Inside the sustainable consumption theoretical toolbox : critical concepts for sustainability, consumption, and marketing
Lim, Weng Marc
- In:
Journal of business research : JBR
78
(
2017
),
pp. 69-80
Persistent link: https://www.econbiz.de/10011736231
Saved in:
3
Transformative marketing in the new normal : a novel practice-scholarly integrative review of business-to-business marketing mix challenges, opportunities, and solutions
Lim, Weng Marc
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014293937
Saved in:
4
How does promotion mix affect brand equity? : insights from a mixed-methods study of low involvement products
Le Dang Lang
;
Lim, Weng Marc
;
Guzman, Francisco
- In:
Journal of business research : JBR
141
(
2022
),
pp. 175-190
Persistent link: https://www.econbiz.de/10013167966
Saved in:
5
Past, present, and future of customer engagement
Lim, Weng Marc
;
Rasul, Tareq
;
Kumar, Satish
;
Ala, Mamun
- In:
Journal of business research : JBR
140
(
2022
),
pp. 439-458
Persistent link: https://www.econbiz.de/10013040675
Saved in:
6
How to conduct a bibliometric analysis : an overview and guidelines
Donthu, Naveen
;
Kumar, Satish
;
Mukherjee, Debmalya
; …
- In:
Journal of business research : JBR
133
(
2021
),
pp. 285-296
Persistent link: https://www.econbiz.de/10012590244
Saved in:
7
Giving electronic word of mouth (eWOM) as a prepurchase behavior : the case of online group buying
Lim, Weng Marc
;
Ahmed, Pervaiz Khalid
;
Ali, Md. Yunus
- In:
Journal of business research : JBR
146
(
2022
),
pp. 582-604
Persistent link: https://www.econbiz.de/10013271449
Saved in:
8
What do we know about transfer pricing? : insights from bibliometric analysis
Kumar, Satish
;
Pandey, Neeraj
;
Lim, Weng Marc
; …
- In:
Journal of business research : JBR
134
(
2021
),
pp. 275-287
Persistent link: https://www.econbiz.de/10012643761
Saved in:
9
Home sharing in marketing and tourism at a tipping point : what do we know, how do we know, and where should we be heading?
Lim, Weng Marc
;
Yap, Sheau-Fen
;
Makkar, Marian
- In:
Journal of business research : JBR
122
(
2021
),
pp. 534-566
Persistent link: https://www.econbiz.de/10012420446
Saved in:
10
A foundational theory of ethical decision-making : the case of marketing professionals
Lim, Weng Marc
;
O'Connor, Peter
;
Nair, Sumesh
; …
- In:
Journal of business research : JBR
158
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014280525
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