Giving electronic word of mouth (eWOM) as a prepurchase behavior : the case of online group buying
Year of publication: |
2022
|
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Authors: | Lim, Weng Marc ; Ahmed, Pervaiz Khalid ; Ali, Md. Yunus |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 146.2022, p. 582-604
|
Subject: | Buyer aggregation | Discount pricing | Electronic word of mouth | eWOM | Marketing mix | Message framing | Online group buying | Prepurchase | Product classification | Recommendation | Virales Marketing | Viral marketing | Konsumentenverhalten | Consumer behaviour | Social Web | Social web | Online-Handel | Online retailing |
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