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Brand extension feedback : the role of advertising
Martínez, Eva; Montaner, Teresa; Pina, José M. - In: Journal of business research : JBR 62 (2009) 3, pp. 305-313
Persistent link: https://www.econbiz.de/10003840042
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Brand extension feedback: The role of advertising
Martínez, Eva; Montaner, Teresa; Pina, José M. - In: Journal of business research : JBR 62 (2009) 3, pp. 305-314
Persistent link: https://www.econbiz.de/10008895052
Cover Image
Brand extension feedback: The role of advertising
Martínez, Eva; Montaner, Teresa; Pina, José M. - In: Journal of business research : JBR 62 (2009) 3, pp. 305-313
Persistent link: https://www.econbiz.de/10008172973
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Downscale extensions : consumer evaluation and feedback effects
Dall'Olmo Riley, Francesca; Pina, José M.; Bravo, Rafael - In: Journal of business research : JBR 66 (2013) 2, pp. 196-206
Persistent link: https://www.econbiz.de/10009715051
Cover Image
Downscale extensions: Consumer evaluation and feedback effects
Dall'Olmo Riley, Francesca; Pina, José M.; Bravo, Rafael - In: Journal of business research : JBR 66 (2013) 2, pp. 196-206
Persistent link: https://www.econbiz.de/10010054599