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Doing well while doing good? : an integrative review of marketing criticism and response
Stoeckl, Verena E.; Luedicke, Marius K. - In: Journal of business research : JBR 68 (2015) 12, pp. 2452-2463
Persistent link: https://www.econbiz.de/10011399500
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Religion, humanism, marketing, and the consumption of socially responsible products, services, and ideas : introduction to a special topic section
Engelland, Brian T. - In: Journal of business research : JBR 67 (2014) 2, pp. 1-4
Persistent link: https://www.econbiz.de/10010237693
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A snapshot of different issues on marketing in emerging economies : editorial to the special section
Wagner, Udo; Szymura-Tyc, Maja - In: Journal of business research : JBR 69 (2016) 9, pp. 3617-3620
Persistent link: https://www.econbiz.de/10011515198
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The effect of technology, information, and marketing on an interconnected world
Huarng, Kun-Huang; Botella-Carrubi, Dolores; Yu, … - In: Journal of business research : JBR 129 (2021), pp. 314-318
Persistent link: https://www.econbiz.de/10012509654
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Quo vadis corporate marketing?
Podnar, Klement; Balmer, John M.T. - In: Journal of business research : JBR 134 (2021), pp. 642-646
Persistent link: https://www.econbiz.de/10012643939
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Sustainable marketing activities of traditional fashion market and brand loyalty
Jung, Jaesuk; Kim, Sang Jin; Kim, Kyung Hoon - In: Journal of business research : JBR 120 (2020), pp. 294-301
Persistent link: https://www.econbiz.de/10012417131
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Helpful hypocrisy? : investigating "double-talk" and irony in CSR marketing communications
Glozer, Sarah; Morsing, Mette - In: Journal of business research : JBR 114 (2020), pp. 363-375
Persistent link: https://www.econbiz.de/10012257511
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The impact of Covid-19 pandemic on corporate social responsibility and marketing philosophy
He, Hongwei; Harris, Lloyd C. - In: Journal of business research : JBR 116 (2020), pp. 176-182
Persistent link: https://www.econbiz.de/10012257552
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The ethics of branding, customer-brand relationships, brand-equity strategy, and branding as a societal institution
Hunt, Shelby D. - In: Journal of business research : JBR 95 (2019), pp. 408-416
Persistent link: https://www.econbiz.de/10011980217
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Competing assessments of market-driven, sustainability-centered, and stakeholder-focused approaches to the customer-brand relationships and performance
Mena, Jeannette A.; Hult, G. Tomas M.; Ferrell, Odies C.; … - In: Journal of business research : JBR 95 (2019), pp. 531-543
Persistent link: https://www.econbiz.de/10011980418