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Impacts of product type and representation type on the perception of justice and price fairness
Isabella, Giuliana; Mazzon, Jose Alfonso; Dimoka, Angelika - In: Journal of business research : JBR 81 (2017), pp. 203-211
Persistent link: https://www.econbiz.de/10011771694
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Just my luck : narcissistic admiration and rivalry differentially predict word of mouth about promotional games
Kirk, Colleen P.; Peck, Joann; Hart, Claire M.; … - In: Journal of business research : JBR 150 (2022), pp. 374-388
Persistent link: https://www.econbiz.de/10013365725
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Hedonic vs. utilitarian consumption : a cross-cultural perspective based on cultural conditioning
Lim, Elison Ai Ching; Ang, Swee Hoon - In: Journal of business research : JBR 61 (2008) 3, pp. 225-232
Persistent link: https://www.econbiz.de/10003717190
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Consumer perceptions of product creativity, coolness, value and attitude
Im, Subin; Bhat, Subodh; Lee, Yikuan - In: Journal of business research : JBR 68 (2015) 1, pp. 166-172
Persistent link: https://www.econbiz.de/10010433153
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Brand betrayal, post-purchase regret, and consumer responses to hedonic versus utilitarian products : the moderating role of betrayal discovery mode
Sameeni, Maleeha Shahid; Ahmad, Wasim; Filieri, Raffaele - In: Journal of business research : JBR 141 (2022), pp. 137-150
Persistent link: https://www.econbiz.de/10013167963
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Virtual products as an extension of my body : exploring hedonic and utilitarian shopping value in a virtual reality retail environment
Alzayat, Ayman; Lee, Seung Hwan Mark - In: Journal of business research : JBR 130 (2021), pp. 348-363
Persistent link: https://www.econbiz.de/10012544810
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So fun! : how fun brand names affect forgiveness of hedonic and utilitarian products
Rathee, Shelly; Masters, Tamara M.; Yu-Buck, Grace F. - In: Journal of business research : JBR 139 (2022), pp. 44-55
Persistent link: https://www.econbiz.de/10013194148
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Consumer's response to conditional promotions in retailing : an empirical inquiry
Nigam, Achint; Dewani, Prem Prakash; Behl, Abhishek; … - In: Journal of business research : JBR 144 (2022), pp. 751-763
Persistent link: https://www.econbiz.de/10013185036
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Still work and/or fun? : corroboration of the hedonic and utilitarian shopping value scale
Picot-Coupey, Karine; Krey, Nina; Huré, Elodie; … - In: Journal of business research : JBR 126 (2021), pp. 578-590
Persistent link: https://www.econbiz.de/10012494320
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To emoji or not to emoji? : examining the influence of emoji on consumer reactions to advertising
Das, Gopal; Wiener, Hillary J. D.; Kareklas, Ioannis - In: Journal of business research : JBR 96 (2019), pp. 147-156
Persistent link: https://www.econbiz.de/10011980781