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Brand gender and cross-gender...
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Luxury
46
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Journal of business research : JBR
Economics Papers from University Paris Dauphine
563
MPRA Paper
229
ERIM Report Series Research in Management
179
Annals of Faculty of Economics
131
Ovidius University Annals, Economic Sciences Series
131
Open Access publications from Université Paris-Dauphine
104
Amfiteatru Economic Journal
98
Annals of marketing-mba
76
The AMFITEATRU ECONOMIC journal
76
Revista de Marketing Online (Journal of Online Marketing)
68
Amfiteatru economic : an economic and business research periodical
66
Cuadernos de Gestión
60
Management and Marketing Journal
54
Ege Academic Review
49
SEA - Practical Application of Science
49
Verslas : teorija ir praktika : Vilniaus Gedimino Technikos Universiteto mokslo žurnalas
47
Annales Universitatis Apulensis Series Oeconomica
46
Holistic Marketing Management Journal
43
Journal of marketing and consumer behaviour in emerging markets
42
Global Journal of Business Research
36
Anadolu University Journal of Social Sciences
34
Annals of University of Craiova - Economic Sciences Series
33
International Journal of Management and Marketing Research
33
Investigaciones Europeas de Dirección y Economía de la Empresa (IEDEE)
32
Journal of business economics and management
31
ESTUDIOS GERENCIALES
30
European Research on Management and Business Economics (ERMBE)
30
Cogent business & management
28
Investigaciones europeas de Dirección y Economía de la Empresa : IEDEE
28
Studies and Scientific Researches. Economics Edition
28
European research on management and business economics
25
Iktisat Isletme ve Finans
25
International Review of Management and Marketing
25
DOCFRADIS Working Papers
24
Marketing Working Papers
24
SFB 649 Discussion Paper
24
Schmalenbach Business Review (sbr)
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Business and Economics Research Journal
23
Central European Business Review
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ECONIS (ZBW)
52
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1
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1
Stay close but not too close : the role of similarity in the cross-gender extension of patronymic brands
Ulrich, Isabelle
;
Azar, Salim L.
;
Aimé, Isabelle
- In:
Journal of business research : JBR
120
(
2020
),
pp. 157-174
Persistent link: https://www.econbiz.de/10012417111
Saved in:
2
Unpacking the complex interactions among customers in online fan pages
Farmaki, Anna
;
Olya, Hossein
;
Taheri, Babak
- In:
Journal of business research : JBR
125
(
2021
),
pp. 164-176
Persistent link: https://www.econbiz.de/10012494061
Saved in:
3
Brand gender and consumer-based brand equity on Facebook : the mediating role of consumer-brand engagement and brand love
Machado, Joana César
;
Vacas-de-Carvalho, Leonor
;
Azar, …
- In:
Journal of business research : JBR
96
(
2019
),
pp. 376-385
Persistent link: https://www.econbiz.de/10011981098
Saved in:
4
The material-semiotics of fatherhood : the co-emergence of technology and contemporary fatherhood
Bettany, Shona M.
;
Kerrane, Ben
;
Hogg, Margaret K.
- In:
Journal of business research : JBR
67
(
2014
)
7
,
pp. 1544-1551
Persistent link: https://www.econbiz.de/10010379274
Saved in:
5
The effect of national culture on corporate green proactivity
Wang, Haifei
;
Guo, Ting
;
Tang, Qingliang
- In:
Journal of business research : JBR
131
(
2021
),
pp. 140-150
Persistent link: https://www.econbiz.de/10012544950
Saved in:
6
Identity-work among Black African male immigrant entrepreneurs residing in Northern English regional contexts : A qualitative examination
Giazitzoglu, Andreas
;
Korede, Tayo
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014303969
Saved in:
7
The
luxury
of igniting change by giving : transforming yourself while transforming others' lives
Llamas, Rosa
;
Thomsen, Thyra Uth
- In:
Journal of business research : JBR
69
(
2016
)
1
,
pp. 166-176
Persistent link: https://www.econbiz.de/10011417156
Saved in:
8
Pursuing the concept of
luxury
: introduction to the JBR special ossue on "
luxury
marketing from tradition to innovation"
Chandon, Jean-Louis
;
Laurent, Gilles
;
Valette-Florence, …
- In:
Journal of business research : JBR
69
(
2016
)
1
,
pp. 299-303
Persistent link: https://www.econbiz.de/10011417728
Saved in:
9
Where do consumers think
luxury
begins? : a study of perceived minimum price for 21
luxury
goods in 7 countries
Kapferer, Jean-Noël
;
Laurent, Gilles
- In:
Journal of business research : JBR
69
(
2016
)
1
,
pp. 332-340
Persistent link: https://www.econbiz.de/10011417733
Saved in:
10
Explaining variation in conspicuous
luxury
consumption : an individual differences' perspective
Kastanakis, Minas N.
;
Balabanis, George
- In:
Journal of business research : JBR
67
(
2014
)
10
,
pp. 2147-2154
Persistent link: https://www.econbiz.de/10010400097
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