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How cashback strategies yield financial benefits for retailers : the mediating role of consumers' program loyalty
Vieira, Valter Afonso; Agnihotri, Raj; Almeida, Marcos … - In: Journal of business research : JBR 141 (2022), pp. 200-212
Persistent link: https://www.econbiz.de/10013167968
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Engaging the avatar : the effects of authenticity signals during chat-based service recoveries
Esmark Jones, Carol L.; Hancock, Tyler; Kazandjian, Brett; … - In: Journal of business research : JBR 144 (2022), pp. 703-716
Persistent link: https://www.econbiz.de/10013185032
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The effects of circular format on store patronage : an Italian perspective
De Cosmo, Lucrezia Maria; Piper, Luigi; Nataraajan, Rajan; … - In: Journal of business research : JBR 140 (2022), pp. 430-438
Persistent link: https://www.econbiz.de/10013040673
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Does loyalty span domains? : examining the relationship between consumer loyalty, other loyalties and happiness
Aksoy, Lerzan; Keiningham, Timothy; Buoye, Alexander; … - In: Journal of business research : JBR 68 (2015) 12, pp. 2464-2476
Persistent link: https://www.econbiz.de/10011399506
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The study of service innovation for digiservice on loyalty
Wu, Chih-wen - In: Journal of business research : JBR 67 (2014) 5, pp. 819-824
Persistent link: https://www.econbiz.de/10010363295
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The relationship between satisfaction and loyalty : a mediator analysis
Picón, Araceli; Castro, Ignacio; Roldán, José L. - In: Journal of business research : JBR 67 (2014) 5, pp. 746-751
Persistent link: https://www.econbiz.de/10010363348
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Relationship marketing management : its importance in private label extension
Miquel-Romero, Maria José; Caplliure-Giner, Eva María; … - In: Journal of business research : JBR 67 (2014) 5, pp. 667-672
Persistent link: https://www.econbiz.de/10010363411
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The double-edged sword : the positive and negative effects of swithcing costs on customer exit and revenge
Haj-Salem, Narjes; Chebat, Jean-Charles - In: Journal of business research : JBR 67 (2014) 6, pp. 1106-1113
Persistent link: https://www.econbiz.de/10010364518
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Understanding whistle-blowing : a set-theoretic approach
Henik, Erika - In: Journal of business research : JBR 68 (2015) 2, pp. 442-450
Persistent link: https://www.econbiz.de/10010472538
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Nostalgia as travel motivation and its impact on tourists' loyalty
Leong, Aliana Man Wai; Yeh, Shih-shuo; Hsiao, Yu-chen; … - In: Journal of business research : JBR 68 (2015) 1, pp. 81-86
Persistent link: https://www.econbiz.de/10010433163