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I'm not a smoker : constructing protected prototypes for risk behavior
Scott, Kristin A.; Mason, Marlys J.; Mason, James D. - In: Journal of business research : JBR 68 (2015) 10, pp. 2198-2206
Persistent link: https://www.econbiz.de/10011373089
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Adoption of collaborative consumption as sustainable social innovation : sociability and novelty seeking perspective
Małecka, Agnieszka; Mitręga, Maciej; Mróz-Gorgoń, … - In: Journal of business research : JBR 144 (2022), pp. 163-179
Persistent link: https://www.econbiz.de/10013184965
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Trust and corporate social responsibility : from expected utility and social normative perspective
Chen, Shihua; Chen, Yulin; Jebran, Khalil - In: Journal of business research : JBR 134 (2021), pp. 518-530
Persistent link: https://www.econbiz.de/10012643838
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Larger partitions lead to larger sales : divided grocery carts alter purchase norms and increase sales
Wansink, Brian; Soman, Dilip; Herbst, Kenneth C. - In: Journal of business research : JBR 75 (2017), pp. 202-209
Persistent link: https://www.econbiz.de/10011699851
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Using descriptive norm appeals effectively to promote green behavior
Elgaaied-Gambier, Leila; Monnot, Elisa; Reniou, Fanny - In: Journal of business research : JBR 82 (2018), pp. 179-191
Persistent link: https://www.econbiz.de/10011771841
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Curbing customer-to-customer misbehavior contagion in the sharing economy
Danatzis, Ilias; Möller-Herm, Jana; Herm, Steffen - In: Journal of business research : JBR 173 (2024), pp. 1-14
Persistent link: https://www.econbiz.de/10014547914
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Cultural change and innovation performance
Kostis, Pantelis C.; Kafka, Kyriaki I.; Petrakēs, … - In: Journal of business research : JBR 88 (2018), pp. 306-313
Persistent link: https://www.econbiz.de/10011869761
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Upgrade pricing, market growth, and social welfare
Zhao, Hao; Jagpal, Sharan - In: Journal of business research : JBR 62 (2009) 7, pp. 713-718
Persistent link: https://www.econbiz.de/10003862026
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Marketing and societal welfare : a multiple stakeholder approach
Matear, Margaret; Dacin, Peter A. - In: Journal of business research : JBR 63 (2010) 11, pp. 1173-1178
Persistent link: https://www.econbiz.de/10008696679
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The four P's in social simulation, a perspective on how marketing could benefit from the use of social simulation
Jager, Wander - In: Journal of business research : JBR 60 (2007) 8, pp. 868-875
Persistent link: https://www.econbiz.de/10003499837