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Consumer responses to offline and online low price signals : the role of cognitive elaboration
Dutta, Sujay; Bhowmick, Sandeep - In: Journal of business research : JBR 62 (2009) 6, pp. 629-635
Persistent link: https://www.econbiz.de/10003854676
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The signaling effects associated with convertible debt design
Jung, Mookwon; Sullivan, Michael J. - In: Journal of business research : JBR 62 (2009) 12, pp. 1358-1363
Persistent link: https://www.econbiz.de/10003900798
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Signaling quality with new product preannouncements : vaporware and the role of reference quality
Jung, Heonsoo - In: Journal of business research : JBR 64 (2011) 11, pp. 1251-1258
Persistent link: https://www.econbiz.de/10009380508
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Social benefits of brand logos in presentation of self in cross and same gender influence contexts
Lee, Jieun; Ko, Eunju; Megehee, Carol M. - In: Journal of business research : JBR 68 (2015) 6, pp. 1341-1349
Persistent link: https://www.econbiz.de/10010530596
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Repurchases of convertible preferred stock and shareholder wealth
Chang, Saeyoung; Puthenpurackal, John - In: Journal of business research : JBR 67 (2014) 4, pp. 623-630
Persistent link: https://www.econbiz.de/10010363442
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The added value of brand alliances in higher education
Kalafatis, Stavros P.; Ledden, Lesley; Riley, Debra; … - In: Journal of business research : JBR 69 (2016) 8, pp. 3122-3132
Persistent link: https://www.econbiz.de/10011507947
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Overcoming the challenge of low familiarity : can a weakly familiar brand signal quality with exceptionally strong warranty?
Dutta, Sujay; Banerjee, Somak; Johnson, Aaron; Biswas, … - In: Journal of business research : JBR 141 (2022), pp. 737-754
Persistent link: https://www.econbiz.de/10013168015
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Intangible resources and cross-border acquisition decisions : the impact of reputation and the moderating effect of experiential knowledge
Lamotte, Olivier; Chalençon, Ludivine; Mayrhofer, Ulrike; … - In: Journal of business research : JBR 131 (2021), pp. 297-310
Persistent link: https://www.econbiz.de/10012544996
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The impact of franchisor signaling on entrepreneurship in emerging markets
Lanchimba, Cintya; Welsh, Dianne H. B.; Fadairo, Muriel; … - In: Journal of business research : JBR 131 (2021), pp. 337-348
Persistent link: https://www.econbiz.de/10012545053
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Is cyber anxiety signaling useful? : an examination of leader's emotional and behavioral reactions
Liu, Pei; Li, Xin; Liu, Nan; Ma, Yu; Wang, Xiaotian; … - In: Journal of business research : JBR 146 (2022), pp. 1-12
Persistent link: https://www.econbiz.de/10013271367