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The changing contours of global value chains post-COVID : evidence from the Commonwealth
Khorana, Sangeeta; Escaith, Hubert; Ali, Salamat; … - In: Journal of business research : JBR 153 (2022), pp. 75-86
Persistent link: https://www.econbiz.de/10013533856
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How digitalized interactive platforms create new value for customers by integrating B2B and B2C models? : an empirical study in China
He, Jiaxun; Zhang, Shuang - In: Journal of business research : JBR 142 (2022), pp. 694-706
Persistent link: https://www.econbiz.de/10013168453
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Sharing economy platform firms and their resource orchestration approaches
Zeng, Jing; Tavalaei, M. Mahdi; Khan, Zaheer - In: Journal of business research : JBR 136 (2021), pp. 451-465
Persistent link: https://www.econbiz.de/10012663332
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Continuous techno-training and business-to-business salesperson success : how boosting techno-efficacy enhances sales effort and performance
Rayburn, Steven W.; Badrinarayanan, Vishag; Anderson, … - In: Journal of business research : JBR 133 (2021), pp. 66-78
Persistent link: https://www.econbiz.de/10012590168
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Challenges at the marketing-operations interface in omni-channel retail environments
Bijmolt, Tammo H. A.; Broekhuis, Manda; Leeuw, Sander de; … - In: Journal of business research : JBR 122 (2021), pp. 864-874
Persistent link: https://www.econbiz.de/10012420638
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Marketing innovation : a consequence of competitivenesse
Gupta, Suraksha; Malhotra, Naresh K.; Czinkota, Michael R. - In: Journal of business research : JBR 69 (2016) 12, pp. 5671-5681
Persistent link: https://www.econbiz.de/10011597448
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Opportunism, governance structure and relational norms : an interactive perspective
Paswan, Audhesh K.; Hirunyawipada, Tanawat; Iyer, Pramod - In: Journal of business research : JBR 77 (2017), pp. 131-139
Persistent link: https://www.econbiz.de/10011729903
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New product adoption in social networks : why direction matters
Hinz, Oliver; Schulze, Christian; Takac, Carsten - In: Journal of business research : JBR 67 (2014) 1, pp. 2836-2844
Persistent link: https://www.econbiz.de/10010235309
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Moving towards digital platforms revolution? : antecedents, determinants and conceptual framework for offline B2B networks
Peruchi, Diego Falcão; Pacheco, Diego Augusto de Jesus; … - In: Journal of business research : JBR 142 (2022), pp. 344-363
Persistent link: https://www.econbiz.de/10013168297
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Managing relationships on social media in business-to-business organisations
Cartwright, Severina; Davies, Iain; Archer-Brown, Chris - In: Journal of business research : JBR 125 (2021), pp. 120-134
Persistent link: https://www.econbiz.de/10012494050