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Sailing through marketing : a critical assessment of spatiality in marketing literature
Giovanardi, Massimo; Lucarelli, Andrea - In: Journal of business research : JBR 82 (2018), pp. 149-159
Persistent link: https://www.econbiz.de/10011771821
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Unconventional luxury : the reappropriation of time and substance
Malone, Sheila; Tynan, Caroline; McKechnie, Sally - In: Journal of business research : JBR 163 (2023), pp. 1-10
Persistent link: https://www.econbiz.de/10014303719
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Managing consumer debt : culture, compliance, and completion
Dellande, Stephanie; Gilly, Mary C.; Graham, John L. - In: Journal of business research : JBR 69 (2016) 7, pp. 2594-2602
Persistent link: https://www.econbiz.de/10011491417
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Ethnic brand identity work : responding to authenticity tensions through celebrity endorsement in brand digital self-presentation
Chatzopoulou, Elena; Navazhylava, Kseniya - In: Journal of business research : JBR 142 (2022), pp. 974-987
Persistent link: https://www.econbiz.de/10013169476
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COO in print advertising : Developed versus developing market comparisons
Zeugner-Roth, Katharina Petra; Bartsch, Fabian - In: Journal of business research : JBR 120 (2020), pp. 364-378
Persistent link: https://www.econbiz.de/10012417140
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Disentangling language from ethnic preferences in the recruitment of domestic workers : a discrete choice experiment
Theys, Tobias; Adriaenssens, Stef; Verhaest, Dieter; … - In: Journal of business research : JBR 117 (2020), pp. 144-151
Persistent link: https://www.econbiz.de/10012285553
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Speak my language or look like me? - Language and ethnicity in bilingual customer service recovery
Azab, Carol; Clark, Terry - In: Journal of business research : JBR 72 (2017), pp. 57-68
Persistent link: https://www.econbiz.de/10011645477
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Ethnicity and acculturation of environmental attitudes and behaviors : a cross-cultural study with Brazilians in Canada
Romero, Cláudia Buhamra Abreu; Laroche, Michel; Aurup, … - In: Journal of business research : JBR 82 (2018), pp. 300-309
Persistent link: https://www.econbiz.de/10011771898
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Ethnic identity, consumer ethnocentrism, and purchase intentions among bi-cultural ethnic consumers : "divided loyalties" or "dual allegiance"?
El Banna, Alia; Papadopoulos, Nicolas G.; Murphy, Steven A. - In: Journal of business research : JBR 82 (2018), pp. 310-319
Persistent link: https://www.econbiz.de/10011771902
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Towards a new paradigm of measurement in marketing
Salzberger, Thomas; Koller, Monika - In: Journal of business research : JBR 66 (2013) 9, pp. 1307-1317
Persistent link: https://www.econbiz.de/10009756049