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Advertising
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Choi, Yung Kyun
4
Septianto, Felix
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Bellman, Steven
3
Cadogan, John W.
3
Dass, Mayukh
3
Ford, John B.
3
Gonzalez, Reyes
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Jain, Varsha
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Llopis, Juan
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Merchant, Altaf
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Spielmann, Nathalie
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Beal, Virginia
2
Bove, Liliana L.
2
Burton, Scot
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Cao, Zixia
2
Cowan, Kirsten
2
Das, Gopal
2
Dens, Nathalie
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Gascó, José
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Golden, Linda L.
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Guzman, Francisco
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Hopkins, Christopher D.
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Huhmann, Bruce A.
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Jang, Sungha
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Kashmiri, Saim
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Kim, Jooyoung
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Laroche, Michel
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Lei, Jing
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Martin, Drew
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Martín Herrán, Guiomar
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Monfort, Abel
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Mukherji, Prokriti
2
Nenycz-Thiel, Magda
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Quach, Sara
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Richard, Marie-Odile
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La Londe Conference in Marketing Communications and Consumer Behavior <40, 2013, La Londe-les-Maures>
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Journal of business research : JBR
IMF Working Papers
278
SOEP survey papers
234
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218
International journal of advertising : the review of marketing communications
215
International journal of advertising : the quarterly review of marketing communications
194
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European journal of marketing : EJM
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Economics letters
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Journal of historical research in marketing
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Europäische Hochschulschriften / 5
70
Journal of promotion management : innovations in planning and applied research
69
Strategic Direction
67
Journal of econometrics
66
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
65
Journal of media business studies
65
International journal of internet marketing and advertising : IJIMA
64
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ECONIS (ZBW)
227
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1
The role of paid media, earned media, and sales promotions in driving marcom sales performance in consumer services
Spotts, Harlan E.
;
Weinberger, Marc G.
;
Assaf, A. Georges
; …
- In:
Journal of business research : JBR
152
(
2022
),
pp. 387-397
Persistent link: https://www.econbiz.de/10013493993
Saved in:
2
Viewing time as a cross-media metric : comparing viewing time for video
advertising
on
television
and online
Bellman, Steven
;
Beal, Virginia
;
Wooley, Brooke
;
Varan, …
- In:
Journal of business research : JBR
120
(
2020
),
pp. 103-113
Persistent link: https://www.econbiz.de/10012417105
Saved in:
3
A consumer socialization approach to understanding
advertising
avoidance on social media
Chinchanachokchai, Sydney
;
De Gregorio, Federico
- In:
Journal of business research : JBR
110
(
2020
),
pp. 474-483
Persistent link: https://www.econbiz.de/10012237882
Saved in:
4
Linguistic elements of conversational human voice in online brand communication : manipulations and perceptions
Liebrecht, Christine
;
Tsaousi, Christina
;
Hooijdonk, …
- In:
Journal of business research : JBR
132
(
2021
),
pp. 124-135
Persistent link: https://www.econbiz.de/10012581572
Saved in:
5
Effects of mergers and acquisitions on brand loyalty in luxury Brands : the moderating roles of luxury tier difference and social media
Chung, Yerim
;
Kim, Alex Jiyoung
- In:
Journal of business research : JBR
120
(
2020
),
pp. 434-442
Persistent link: https://www.econbiz.de/10012417150
Saved in:
6
Does media attention drive corporate social responsibility?
Zyglidopoulos, Stelios C.
;
Georgiadis, Andreas P.
; …
- In:
Journal of business research : JBR
65
(
2012
)
11
,
pp. 1622-1627
Persistent link: https://www.econbiz.de/10009682696
Saved in:
7
Performance feedback and firms' relative strategic emphasis : the moderating effects of board independence and media coverage
Cheng, Lulu
;
Xie, En
;
Fang, Junyi
;
Mei, Nan
- In:
Journal of business research : JBR
139
(
2022
),
pp. 218-231
Persistent link: https://www.econbiz.de/10013194171
Saved in:
8
The impact of media coverage on IPO stock performance
Guldiken, Orhun
;
Tupper, Christina
;
Nair, Anil
;
Yu, Huizhi
- In:
Journal of business research : JBR
72
(
2017
),
pp. 24-32
Persistent link: https://www.econbiz.de/10011645416
Saved in:
9
Effects of antismoking messages from media on adolescent smoking : the roles of family, school, and culture
Yang, Zhiyong
;
Floyd, Kristopher
;
Tanner, John F.
- In:
Journal of business research : JBR
103
(
2019
),
pp. 222-231
Persistent link: https://www.econbiz.de/10012104204
Saved in:
10
Business failure and mass media : an analysis of media exposure in the context of delisting event
Sheng, Jie
;
Lan, Hao
- In:
Journal of business research : JBR
97
(
2019
),
pp. 316-323
Persistent link: https://www.econbiz.de/10012002980
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