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Multi-unit franchising from franchisor and franchisee perspectives : antecedents, performance outcomes, and the optimal mini-chain size
Boulay, Jacques; Caemmerer, Barbara; Evanschitzky, Heiner; … - In: Journal of business research : JBR 113 (2020), pp. 49-58
Persistent link: https://www.econbiz.de/10012230430
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Protecting franchise chains against weather risk : a design science approach
Bertrand, Jean-Louis; Brusset, Xavier; Chabot, Miia - In: Journal of business research : JBR 125 (2021), pp. 187-200
Persistent link: https://www.econbiz.de/10012494063
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The presence of copycat private labels in a product set increases consumers' choice ease when shopping with an abstract mindset
Kelting, Katie; Berry, Christopher; Horen, Femke van - In: Journal of business research : JBR 99 (2019), pp. 264-274
Persistent link: https://www.econbiz.de/10012023631
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The interactive effect of power distance belief and consumers' status on preference for national (vs. private-label) brands
Wang, Jiexin; Torelli, Carlos J.; Lalwani, Ashok K. - In: Journal of business research : JBR 107 (2020), pp. 1-12
Persistent link: https://www.econbiz.de/10012156656
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A cross validation of consumer-based brand equity models : driving customer equity in retail brands
Çifci, Sertaç; Ekinci, Yuksel; Whyatt, Georgina; … - In: Journal of business research : JBR 69 (2016) 9, pp. 3740-3747
Persistent link: https://www.econbiz.de/10011515251
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How store service quality affects attitude toward store brands in emerging countries : effects of brand cues and the cultural context
Diallo, Mbaye Fall; Seck, Anne Marianne - In: Journal of business research : JBR 86 (2018), pp. 311-320
Persistent link: https://www.econbiz.de/10011855345
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Competition for memory retrieval between private label and national brands
Nenycz-Thiel, Magda; Sharp, Byron; Dawes, John; … - In: Journal of business research : JBR 63 (2010) 11, pp. 1142-1147
Persistent link: https://www.econbiz.de/10008696685
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Implementing online store for national brand competing against private label
Amrouche, Nawel; Yan, Ruiliang - In: Journal of business research : JBR 65 (2012) 3, pp. 325-332
Persistent link: https://www.econbiz.de/10009507203
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Supplier inferences to enhance private label perceptions
Olson, Erik L. - In: Journal of business research : JBR 65 (2012) 1, pp. 100-105
Persistent link: https://www.econbiz.de/10009549704
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Marking your trade : cultural factors in the prolongation of trademarks
Melnyk, Valentyna; Giarratana, Marco; Torres, Anna - In: Journal of business research : JBR 67 (2014) 4, pp. 478-485
Persistent link: https://www.econbiz.de/10010362103