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ECONIS (ZBW)
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1
An investigation of brand placement effects on brand attitudes and purchase intentions : brand placements versus TV commercials
Davtyan, Davit
;
Cunningham, Isabella
- In:
Journal of business research : JBR
70
(
2017
),
pp. 160-167
Persistent link: https://www.econbiz.de/10011620408
Saved in:
2
Viewing time as a cross-media metric : comparing viewing time for video advertising on television and online
Bellman, Steven
;
Beal, Virginia
;
Wooley, Brooke
;
Varan, …
- In:
Journal of business research : JBR
120
(
2020
),
pp. 103-113
Persistent link: https://www.econbiz.de/10012417105
Saved in:
3
Swapping bricks for clicks : crowdsourcing longitudinal data on Amazon Turk
Daly, Timothy M.
;
Nataraajan, Rajan
- In:
Journal of business research : JBR
68
(
2015
)
12
,
pp. 2603-2609
Persistent link: https://www.econbiz.de/10011399621
Saved in:
4
A study of the effects of programmatic advertising on users' concerns about privacy overtime
Palos-Sanchez, Pedro
;
Saura, José Ramón
; …
- In:
Journal of business research : JBR
96
(
2019
),
pp. 61-72
Persistent link: https://www.econbiz.de/10011980662
Saved in:
5
Do opposites attract? : understanding opposition in promotion
Krishen, Anjala S.
;
Homer, Pamela Miles
- In:
Journal of business research : JBR
65
(
2012
)
8
,
pp. 1144-1151
Persistent link: https://www.econbiz.de/10009562069
Saved in:
6
Do sensory ad appeals influence brand attitude?
Yoon, Sung-joon
;
Park, Ji Eun
- In:
Journal of business research : JBR
65
(
2012
)
11
,
pp. 1534-1542
Persistent link: https://www.econbiz.de/10009681939
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7
Universal differences in advertising avoidance behavior : a cross-cultural study
Rojas-Méndez, José I.
;
Davies, Gary
;
Madran, Canan
- In:
Journal of business research : JBR
62
(
2009
)
10
,
pp. 947-954
Persistent link: https://www.econbiz.de/10003887572
Saved in:
8
Self-referencing narratives to predict consumers' preferences in the luxury industry : a longitudinal study
Ardelet, Caroline
;
Slavich, Barbara
;
Kerviler, Gwarlann de
- In:
Journal of business research : JBR
68
(
2015
)
9
,
pp. 2037-2044
Persistent link: https://www.econbiz.de/10011384240
Saved in:
9
Effects of comparative advertising format on consumer responses : the moderating effects of brand image and attribute relevance
Yagci, Mehmet I.
;
Biswas, Abhijit
;
Dutta, Sujay
- In:
Journal of business research : JBR
62
(
2009
)
8
,
pp. 768-774
Persistent link: https://www.econbiz.de/10003861041
Saved in:
10
Effects of age, need for cognition, and affective intensity on advertising effectiveness
McKay-Nesbitt, Jane
;
Manchanda, Rajesh V.
;
Smith, Malcolm C.
- In:
Journal of business research : JBR
64
(
2011
)
1
,
pp. 12-17
Persistent link: https://www.econbiz.de/10008806368
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