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Utterly fresh perspectives on consumer research and advertising : introducing the special issue from the 2013 La Londe conference
Warlop, Luk; Shrum, L. J.; Merunka, Dwight; Barnier, … - In: Journal of business research : JBR 67 (2014) 7, pp. 1519-1521
Persistent link: https://www.econbiz.de/10010379287
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Heresies and sacred cows in scholarly marketing publications
Babin, Barry J.; Griffin, Mitch; Hair, Joseph F. - In: Journal of business research : JBR 69 (2016) 8, pp. 3133-3138
Persistent link: https://www.econbiz.de/10011507955
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Special section: Global research partnering by the Korean Academy of Marketing Science and Society for Marketing Advances
Ko, Eunju (contributor) - In: Journal of business research : JBR 65 (2012) 11, pp. 1523-1617
Persistent link: https://www.econbiz.de/10009681946
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Collective market shaping by competitors and its contribution to market resilience
Beninger, Stefanie; Francis, June N. P. - In: Journal of business research : JBR 122 (2021), pp. 293-303
Persistent link: https://www.econbiz.de/10012420404
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A marketing research tool for destination marketing organizations' logo design
Séraphin, Hugues; Ambaye, Michele; Gowreesunkar, … - In: Journal of business research : JBR 69 (2016) 11, pp. 5022-5027
Persistent link: https://www.econbiz.de/10011589103
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Constructing a bridge to multicultural marketplace well-being : a consumer-centered framework for marketer action
Demangeot, Catherine; Kipnis, Eva; Pullig, Chris; … - In: Journal of business research : JBR 100 (2019), pp. 339-353
Persistent link: https://www.econbiz.de/10012023811
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Pricing strategy : a review of 22 years of marketing research
Kienzler, Mario; Kowalkowski, Christian - In: Journal of business research : JBR 78 (2017), pp. 101-110
Persistent link: https://www.econbiz.de/10011736246
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Ethnic marketing practice and research at the intersection of market and social development : a macro study of the past and present, with a look to the future
Peñaloza, Lisa - In: Journal of business research : JBR 82 (2018), pp. 273-280
Persistent link: https://www.econbiz.de/10011771895
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A comparison of importance weights and willingness-to-pay measures derived from choice-based conjoint, constant sum scales and best-worst scaling
Louviere, Jordan J.; Islam, Towhidul - In: Journal of business research : JBR 61 (2008) 9, pp. 903-911
Persistent link: https://www.econbiz.de/10003730779
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Does customer sex influence the relationship between perceived quality and share of wallet?
Babakus, Emin; Yavas, Ugur - In: Journal of business research : JBR 61 (2008) 9, pp. 974-981
Persistent link: https://www.econbiz.de/10003731220