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Product placements in social settings : the impact of coviewing on the recall of placed brands
Coker, Kesha K.; Altobello, Suzanne A. - In: Journal of business research : JBR 87 (2018), pp. 128-136
Persistent link: https://www.econbiz.de/10011866560
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The consumer on stage : toward a typology of improvisation in consumption contexts
Coker, Kesha K.; Zeiss, Jessica G.; Albinsson, Pia A. - In: Journal of business research : JBR 170 (2024), pp. 1-13
Persistent link: https://www.econbiz.de/10014534515
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A market-level model of relationship regulation
Flight, Richard L.; Henley, John R.; Robicheaux, Robert A. - In: Journal of business research : JBR 61 (2008) 8, pp. 850-858
Persistent link: https://www.econbiz.de/10003736759
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A market-level model of relationship regulation
Flight, Richard L.; Henley, John R.; Robicheaux, Robert A. - In: Journal of business research : JBR 61 (2008) 8, pp. 850-858
Persistent link: https://www.econbiz.de/10008065131