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ECONIS (ZBW)
518
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1
Mechanisms for stakeholder integration : bringing virtual stakeholder dialogue into organizations
Driessen, Paul H.
;
Kok, Robert A. W.
;
Hillebrand, Bas
- In:
Journal of business research : JBR
66
(
2013
)
9
,
pp. 1465-1472
Persistent link: https://www.econbiz.de/10009757068
Saved in:
2
Sidedness, commercial intent and expertise in blog advertising
Uribe, Rodrigo
;
Buzeta, Cristian
;
Velásquez, Milenka
- In:
Journal of business research : JBR
69
(
2016
)
10
,
pp. 4403-4410
Persistent link: https://www.econbiz.de/10011554668
Saved in:
3
The effect of emotional positivity of brand-generated social media messages on consumer attention and information sharing
Oliveira, João S.
;
Ifie, Kemefasu
;
Sykora, Martin
; …
- In:
Journal of business research : JBR
140
(
2022
),
pp. 49-61
Persistent link: https://www.econbiz.de/10013040651
Saved in:
4
Influencer advertising on social media : the multiple inference model on influencer-product congruence and sponsorship disclosure
Kim, Do Yuon
;
Kim, Hye-yŏng
- In:
Journal of business research : JBR
130
(
2021
),
pp. 405-415
Persistent link: https://www.econbiz.de/10012544842
Saved in:
5
Linguistic elements of conversational human voice in online brand communication : manipulations and perceptions
Liebrecht, Christine
;
Tsaousi, Christina
;
Hooijdonk, …
- In:
Journal of business research : JBR
132
(
2021
),
pp. 124-135
Persistent link: https://www.econbiz.de/10012581572
Saved in:
6
How social media influencers' narrative strategies benefit cultivating influencer marketing : tackling issues of cultural barriers, commercialised content, and sponsorship disclosu...
Zhou, Shuang
;
Blazquez Cano, Marta
;
McCormick, Helen
; …
- In:
Journal of business research : JBR
134
(
2021
),
pp. 122-142
Persistent link: https://www.econbiz.de/10012643522
Saved in:
7
#COVID-19 : forms and drivers of social media users’ engagement behavior toward a global crisis
Azer, Jaylan
;
Blasco-Arcas, Lorena
;
Harrigan, Paul
- In:
Journal of business research : JBR
135
(
2021
),
pp. 99-111
Persistent link: https://www.econbiz.de/10012643989
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8
"To trust or not to trust" : the impact of social media influencers on the reputation of corporate brands in crisis
Singh, Jaywant
;
Crisafulli, Benedetta
;
Quamina, La Toya
; …
- In:
Journal of business research : JBR
119
(
2020
),
pp. 464-480
Persistent link: https://www.econbiz.de/10012417030
Saved in:
9
Communicating crowdfunding campaigns : how message strategy, vivid media use and product type influence campaign success
Tafesse, Wondwesen
- In:
Journal of business research : JBR
127
(
2021
),
pp. 252-263
Persistent link: https://www.econbiz.de/10012494374
Saved in:
10
Consumers' engagement with corporate social responsibility (CSR) communication in social media : evidence from China and the United States
Chu, Shu-Chuan
;
Chen, Hsuan-Ting
;
Gan, Chen
- In:
Journal of business research : JBR
110
(
2020
),
pp. 260-271
Persistent link: https://www.econbiz.de/10012237846
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