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Antecedents to loyalty point redemption : implications for customer equity management
Hwang, Joon Ho; Chung, Jaiho; Kim, Jae Wook; Lee, Dongwon; … - In: Journal of business research : JBR 69 (2016) 9, pp. 3731-3739
Persistent link: https://www.econbiz.de/10011515248
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Marketing mix and customer equity of SPA brands : cross-cultural perspectives
Lee, Chang Han; Ko, Eunju; Tikkanen, Henrikki; Phan, … - In: Journal of business research : JBR 67 (2014) 10, pp. 2155-2163
Persistent link: https://www.econbiz.de/10010400096
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Customer comeback : empirical insights into the drivers and value of returning customers
Meire, Matthijs - In: Journal of business research : JBR 127 (2021), pp. 193-205
Persistent link: https://www.econbiz.de/10012494367
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Sustainable marketing activities of traditional fashion market and brand loyalty
Jung, Jaesuk; Kim, Sang Jin; Kim, Kyung Hoon - In: Journal of business research : JBR 120 (2020), pp. 294-301
Persistent link: https://www.econbiz.de/10012417131
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Strategic customer engagement marketing : a decision making framework
Alvarez-Milán, Agarzelim; Felix, Reto; Rauschnabel, … - In: Journal of business research : JBR 92 (2018), pp. 61-70
Persistent link: https://www.econbiz.de/10011925267
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Why do banks retain unprofitable customers? : a customer lifetime value real options approach
Méndez Suárez, Mariano; Crespo-Tejero, Natividad - In: Journal of business research : JBR 122 (2021), pp. 621-626
Persistent link: https://www.econbiz.de/10012420452
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The role of emotional value for reading and giving eWOM in altruistic services
Previte, Josephine; Russell-Bennett, Rebekah; Mulcahy, Rory - In: Journal of business research : JBR 99 (2019), pp. 157-166
Persistent link: https://www.econbiz.de/10012023590
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Do Confucian principles enhance sustainable marketing and customer equity?
Sun, Yang; Garrett, Tony C.; Kim, Kyung Hoon - In: Journal of business research : JBR 69 (2016) 9, pp. 3772-3779
Persistent link: https://www.econbiz.de/10011515260
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Parasocial relationship effects on customer equity in the social media context
Yuan, Chun Lin; Kim, Juran; Kim, Sang Jin - In: Journal of business research : JBR 69 (2016) 9, pp. 3795-3803
Persistent link: https://www.econbiz.de/10011515264
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Why doesn't our value creation payoff : unpacking customer analytics-driven value creation capability to sustain competitive advantage
Hossain, Md Afnan; Akter, Shahriar; Yanamandram, Venkata - In: Journal of business research : JBR 131 (2021), pp. 287-296
Persistent link: https://www.econbiz.de/10012545045