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How Hispanic bilinguals' cultural stereotypes shape advertising persuasiveness
Alvarez, Cecilia M. O.; Miniard, Paul W.; Jaccard, James - In: Journal of business research : JBR 75 (2017), pp. 29-36
Persistent link: https://www.econbiz.de/10011699759
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The differential roles of verbs, nouns, and adjectives in English and Chinese messages among bilingual consumers
Zhang, Chun; Laroche, Michel; Richard, Marie-Odile - In: Journal of business research : JBR 72 (2017), pp. 127-135
Persistent link: https://www.econbiz.de/10011645533
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Perceptions about ethics institutionalization and quality of work life: Thai versus American marketing managers
Marta, Janet K. M.; Singhapakdi, Anusorn; Lee, Dong-jin; … - In: Journal of business research : JBR 66 (2013) 3, pp. 381-389
Persistent link: https://www.econbiz.de/10009720247
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Factors impacting responses to cause-related marketing in India and the United States : novelty, altruistic motives, and company origin
La Ferle, Carrie; Kuber, Gayatri; Edwards, Steven M. - In: Journal of business research : JBR 66 (2013) 3, pp. 364-373
Persistent link: https://www.econbiz.de/10009720287
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Influence of thinking tendencies on online transaction of hybrid retailers
Becerra, Enrique P.; Badrinarayanan, Vishag; Kim, Chung-hyun - In: Journal of business research : JBR 66 (2013) 3, pp. 336-344
Persistent link: https://www.econbiz.de/10009720294
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Receptiveness of Black Americans to outdoor advertising
Fortenberry Jr., John L.; MacGoldrick, Peter J. - In: Journal of business research : JBR 64 (2011) 6, pp. 586-593
Persistent link: https://www.econbiz.de/10008988785
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Exemplars' impacts in marketing communication campaigns
Uribe, Rodrigo; Manzur, Enrique; Hidalgo, Pedro - In: Journal of business research : JBR 66 (2013) 10, pp. 1787-1790
Persistent link: https://www.econbiz.de/10009772373
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How do 3-dimensional images promote products on the Internet?
Choi, Yung Kyun; Taylor, Charles Raymond - In: Journal of business research : JBR 67 (2014) 10, pp. 2164-2170
Persistent link: https://www.econbiz.de/10010400095
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Advertising time expansion, compression, and cognitive processing influences on consumer acceptance of message and brand
Megehee, Carol M. - In: Journal of business research : JBR 62 (2009) 4, pp. 420-431
Persistent link: https://www.econbiz.de/10003839873
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Native advertising credibility perceptions and ethical attitudes : an exploratory study among adolescents in the United States, Turkey and Israel
Zimand-Sheiner, Dorit; Ryan, Tanya; Kip, Sema Misci; … - In: Journal of business research : JBR 116 (2020), pp. 608-619
Persistent link: https://www.econbiz.de/10012257662