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Marketer acculturation to diversity needs : the case of modest fashion across two multicultural contexts
Slater, Stephanie; Demangeot, Catherine - In: Journal of business research : JBR 134 (2021), pp. 702-715
Persistent link: https://www.econbiz.de/10012643951
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Religion as a field of transcultural practices in multicultural marketplaces
Cruz, Angela Gracia B.; Seo, Yuri; Buchanan-Oliver, Margo - In: Journal of business research : JBR 91 (2018), pp. 317-325
Persistent link: https://www.econbiz.de/10011903211
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Multifaceted acculturation in multiethnic settings
Cleveland, Mark; Xu, Cecelia - In: Journal of business research : JBR 103 (2019), pp. 250-260
Persistent link: https://www.econbiz.de/10012104217
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Consumer Multicultural Identity Affiliation : reassessing identity segmentation in multicultural markets
Kipnis, Eva; Demangeot, Catherine; Pullig, Chris; … - In: Journal of business research : JBR 98 (2019), pp. 126-141
Persistent link: https://www.econbiz.de/10012007222
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Investigating the impact of workforce racial diversity on the organizational corporate social responsibility performance : an institutional logics perspective
Sharma, Amalesh; Moses, Aditya Christopher; Borah, … - In: Journal of business research : JBR 107 (2020), pp. 138-152
Persistent link: https://www.econbiz.de/10012156728
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Cross-border relationships and performance : revisiting a complex linkage
Obadia, Claude; Vida, Irena - In: Journal of business research : JBR 64 (2011) 5, pp. 467-475
Persistent link: https://www.econbiz.de/10008901471
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Extending prospect theory cross-culturally by examining switching behavior in consumer and business-to-business contexts
Marshall, Roger; Huan, Tzung-cheng; Xu, Yingzi; Nam, Inwoo - In: Journal of business research : JBR 64 (2011) 8, pp. 871-878
Persistent link: https://www.econbiz.de/10009228996
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Cross-cultural effects in E-retailing : the moderating role of cultural confinement in differentiating Mexican from non-Mexican Hispanic consumers
Huggins, Kyle A.; Holloway, Betsy Bugg; White, Darin W. - In: Journal of business research : JBR 66 (2013) 3, pp. 321-327
Persistent link: https://www.econbiz.de/10009720299
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Understanding the influence of cross-cultural consumer-to-consumer interaction on consumer service satisfaction
Johnson, Guillaume D.; Grier, Sonya A. - In: Journal of business research : JBR 66 (2013) 3, pp. 306-313
Persistent link: https://www.econbiz.de/10009720306
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Postmodern paradoxes in Thai-Asian consumer identity
Tiwsakul, Amy Rungpaka; Hackley, Christopher E. - In: Journal of business research : JBR 65 (2012) 4, pp. 490-496
Persistent link: https://www.econbiz.de/10009512750