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The effects of information cues on perceived legitimacy of companies that promote corporate social responsibility initiatives on social networking sites
Lee, Yoon-Joo; Yoon, Hye Jin; O'Donnell, Nicole H. - In: Journal of business research : JBR 83 (2018), pp. 202-214
Persistent link: https://www.econbiz.de/10011802565
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Viral marketing : motivations to forward online content
Ho, Jason Y. C.; Dempsey, Melanie - In: Journal of business research : JBR 63 (2010) 9/10, pp. 1000-1006
Persistent link: https://www.econbiz.de/10008652817
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Positive marketing : a new theoretical prototype of sharing in an online community
Krush, Michael T.; Pennington, Julia R.; Fowler, Aubrey R. - In: Journal of business research : JBR 68 (2015) 12, pp. 2503-2512
Persistent link: https://www.econbiz.de/10011399543
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Investigating marketing managers' perspectives on social media in Chile
Bianchi, Constanza; Andrews, Lynda - In: Journal of business research : JBR 68 (2015) 12, pp. 2552-2559
Persistent link: https://www.econbiz.de/10011399581
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Online brand community engagement : scale development and validation
Baldus, Brian J.; Voorhees, Clay; Calantone, Roger J. - In: Journal of business research : JBR 68 (2015) 5, pp. 978-985
Persistent link: https://www.econbiz.de/10010516642
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What makes online reviews helpful? : a diagnosticity-adoption framework to explain informational and normative influences in e-WOM
Filieri, Raffaele - In: Journal of business research : JBR 68 (2015) 6, pp. 1291-1270
Persistent link: https://www.econbiz.de/10010529911
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Do social media marketing activities enhance customer equity? : an empirical study of luxury fashion brand
Kim, Angella J.; Ko, Eunju - In: Journal of business research : JBR 65 (2012) 10, pp. 1480-1486
Persistent link: https://www.econbiz.de/10009620137
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Consumer engagement in a virtual brand community : an exploratory analysis
Brodie, Roderick J.; Ilic, Ana; Juric, Biljana; … - In: Journal of business research : JBR 66 (2013) 1, pp. 105-114
Persistent link: https://www.econbiz.de/10009720382
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The effect of online information sources on purchase intentions between consumers with high and low susceptibility to informational influence
Chen, Jie; Teng, Lefa; Yu, Ying; Yu, Xueer - In: Journal of business research : JBR 69 (2016) 2, pp. 467-475
Persistent link: https://www.econbiz.de/10011435934
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I (heart) social ventures : identification and social media engagement
Hall-Phillips, Adrienne; Park, Joohyung; Chung, Te-Lin; … - In: Journal of business research : JBR 69 (2016) 2, pp. 484-491
Persistent link: https://www.econbiz.de/10011435941