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Linguistic elements of conversational human voice in online brand communication : manipulations and perceptions
Liebrecht, Christine; Tsaousi, Christina; Hooijdonk, … - In: Journal of business research : JBR 132 (2021), pp. 124-135
Persistent link: https://www.econbiz.de/10012581572
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Communicating crowdfunding campaigns : how message strategy, vivid media use and product type influence campaign success
Tafesse, Wondwesen - In: Journal of business research : JBR 127 (2021), pp. 252-263
Persistent link: https://www.econbiz.de/10012494374
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Social media-driven antecedents and consequences of employees' awareness of their impact on corporate reputation
Schaarschmidt, Mario; Walsh, Gianfranco - In: Journal of business research : JBR 117 (2020), pp. 718-726
Persistent link: https://www.econbiz.de/10012288095
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"To trust or not to trust" : the impact of social media influencers on the reputation of corporate brands in crisis
Singh, Jaywant; Crisafulli, Benedetta; Quamina, La Toya; … - In: Journal of business research : JBR 119 (2020), pp. 464-480
Persistent link: https://www.econbiz.de/10012417030
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Media attention to large-scale corporate scandals : hype and boredom in the age of social media
Barkemeyer, Ralf; Faugère, Christophe; Gergaud, Olivier; … - In: Journal of business research : JBR 109 (2020), pp. 385-398
Persistent link: https://www.econbiz.de/10012238085
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Communicating sadness : the impact of emotional crisis communication on the organizational post-crisis reputation
Schoofs, Lieze; Claeys, An-Sofie - In: Journal of business research : JBR 130 (2021), pp. 271-282
Persistent link: https://www.econbiz.de/10012544790
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Sidedness, commercial intent and expertise in blog advertising
Uribe, Rodrigo; Buzeta, Cristian; Velásquez, Milenka - In: Journal of business research : JBR 69 (2016) 10, pp. 4403-4410
Persistent link: https://www.econbiz.de/10011554668
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"Don't pretend to be my friend!" when an informal brand communication style backfires on social media
Grety, Anaïs; Horváth, Csilla; Belei, Nina; Riel, … - In: Journal of business research : JBR 74 (2017), pp. 77-89
Persistent link: https://www.econbiz.de/10011675398
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The effect of emotional positivity of brand-generated social media messages on consumer attention and information sharing
Oliveira, João S.; Ifie, Kemefasu; Sykora, Martin; … - In: Journal of business research : JBR 140 (2022), pp. 49-61
Persistent link: https://www.econbiz.de/10013040651
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Corporate Identity Congruence : a meanings-based analysis
Flint, Daniel J.; Signori, Paola; Golicic, Susan L. - In: Journal of business research : JBR 86 (2018), pp. 68-82
Persistent link: https://www.econbiz.de/10011855211