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Co-creation of online service recoveries and its effects on complaint bystanders
Hutzinger, Clemens; Weitzl, Wolfgang - In: Journal of business research : JBR 130 (2021), pp. 525-538
Persistent link: https://www.econbiz.de/10012544868
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Online product returns : the role of perceived environmental efficacy and post-purchase entrepreneurial cognitive dissonance
Fernandez-Lores, S.; Crespo-Tejero, N.; … - In: Journal of business research : JBR 174 (2024), pp. 1-11
Persistent link: https://www.econbiz.de/10014549442
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The effect of trust on customer contact personnel strategic behavior and sales performance in a service environment
Pappas, James M.; Flaherty, Karen E. - In: Journal of business research : JBR 61 (2008) 9, pp. 894-902
Persistent link: https://www.econbiz.de/10003730778
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The role of customer contact employees as external customers : a conceptual framework for marketing strategy and future research
Dabholkar, Pratibha A.; Abston, Kristie A. - In: Journal of business research : JBR 61 (2008) 9, pp. 959-967
Persistent link: https://www.econbiz.de/10003731209
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The advent of customer experiential knowledge management approach (CEKM) : the integration of offline & online experiential knowledge
Jaziri-Bouagina, Dhouha - In: Journal of business research : JBR 94 (2019), pp. 241-256
Persistent link: https://www.econbiz.de/10011947403
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Customer engagement with digitalized interactive platforms in retailing
Roy, Sanjit; Gaganpreet Singh; Sadeque, Saalem; … - In: Journal of business research : JBR 164 (2023), pp. 1-15
Persistent link: https://www.econbiz.de/10014303995
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Consumer engagement in a virtual brand community : an exploratory analysis
Brodie, Roderick J.; Ilic, Ana; Juric, Biljana; … - In: Journal of business research : JBR 66 (2013) 1, pp. 105-114
Persistent link: https://www.econbiz.de/10009720382
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Parasocial relationship effects on customer equity in the social media context
Yuan, Chun Lin; Kim, Juran; Kim, Sang Jin - In: Journal of business research : JBR 69 (2016) 9, pp. 3795-3803
Persistent link: https://www.econbiz.de/10011515264
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Sustainability and social media communication : how consumers respond to marketing efforts of luxury and non-luxury fashion brands
Kong, Hyun Min; Witmaier, Alexander; Ko, Eunju - In: Journal of business research : JBR 131 (2021), pp. 640-651
Persistent link: https://www.econbiz.de/10012545032
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In search of the next nexus : a maturing field for fashion research in the digital age
Voyer, Benjamin G.; Ko, Eunju - In: Journal of business research : JBR 134 (2021), pp. 375-377
Persistent link: https://www.econbiz.de/10012643803