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Brand management
602
Markenführung
602
Consumer behaviour
416
Konsumentenverhalten
416
Brand image
357
Markenimage
357
Brand
246
Markenartikel
239
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Ekinci, Yuksel
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6
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5
Christodoulides, George
5
Kim, Kyung Hoon
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Michel, Géraldine
5
Phau, Ian
5
Roper, Stuart
5
Roy, Sanjit
5
Spielmann, Nathalie
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Teng, Lefa
5
Wallpach, Sylvia von
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4
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Motoki, Kosuke
4
Mühlbacher, Hans
4
Oghazi, Pejvak
4
Pantano, Eleonora
4
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4
Seo, Yuri
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Journal of business research : JBR
The journal of brand management : an international journal
560
SpringerLink / Bücher
392
Tourism management : research, policies, practice
391
The journal of product & brand management
386
Journal of travel and tourism marketing
325
Journal of retailing and consumer services
302
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
226
Tourism management perspectives : TMP
176
World Bank Other Operational Studies
166
World Bank Publications
148
Technological forecasting & social change : an international journal
137
Springer eBook Collection
132
European journal of marketing : EJM
130
Tourism analysis : an interdisciplinary tourism & hospitality journal
128
International journal of hospitality management
121
Psychology & marketing
118
Asia Pacific journal of marketing and logistics
115
Journal of vacation marketing : an international journal
114
Journal of strategic marketing
112
Marketing intelligence & planning
112
IDB Publications (Working Papers)
111
Industrial marketing management : the international journal for industrial and high-tech firms
108
Journal of marketing communications
105
Journal of marketing management : MM
105
Informationen zur Raumentwicklung : IzR
102
International journal of contemporary hospitality management
97
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
97
The IUP journal of brand management : IJBRM
95
Journal of hospitality marketing & management
94
Tourism planning & development
92
Journal of destination marketing & management
89
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
89
Innovatives Markenmanagement
86
World Bank E-Library Archive
86
Tourism economics : the business and finance of tourism and recreation
84
Journal of marketing
81
Journal of urban management
81
Journal of the Academy of Marketing Science
76
Research
76
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ECONIS (ZBW)
645
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645
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1
An integrated model of city and neighborhood identities : a tale of two cities
Sadeque, Saalem
;
Roy, Sanjit
;
Swapan, Mohammad Shahidul …
- In:
Journal of business research : JBR
117
(
2020
),
pp. 780-790
Persistent link: https://www.econbiz.de/10012288100
Saved in:
2
Demand- and supply-side perspectives of city branding : a qualitative investigation
Hultman, Magnus
;
Yeboah-Banin, Abena A.
;
Formaniuk, Liam
- In:
Journal of business research : JBR
69
(
2016
)
11
,
pp. 5153-5157
Persistent link: https://www.econbiz.de/10011589184
Saved in:
3
Antecedents of residents' city brand attitudes
Merrilees, Bill
;
Miller, Dale
;
Herington, Carmel
- In:
Journal of business research : JBR
62
(
2009
)
3
,
pp. 362-367
Persistent link: https://www.econbiz.de/10003840065
Saved in:
4
Augmenting the urban place brand : on the relationship between markets and town and city centres
Alexander, Andrew
;
Teller, Christoph
;
Wood, Steve
- In:
Journal of business research : JBR
116
(
2020
),
pp. 642-654
Persistent link: https://www.econbiz.de/10012257665
Saved in:
5
Place brands across U.S. cities and growth in local high-technology sectors
Scarborough, William J.
;
Crabbe, Rowena
- In:
Journal of business research : JBR
130
(
2021
),
pp. 70-85
Persistent link: https://www.econbiz.de/10012544766
Saved in:
6
Institutionalized place branding strategy, interfirm trust, and place branding performance : evidence from China
Zhao, Weihong
;
Sun, Ru
;
Kakuda, Nakaya
- In:
Journal of business research : JBR
78
(
2017
),
pp. 261-267
Persistent link: https://www.econbiz.de/10011736356
Saved in:
7
There's a time and place : navigating omni-temporality in the place branding process
Reynolds, Laura
;
Peattie, Kenneth J.
;
Koenig-Lewis, Nicole
- In:
Journal of business research : JBR
170
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014534720
Saved in:
8
City image, city brand personality and generation Z residents' life satisfaction under economic crisis : predictors of city-related social media engagement
Priporas, Constantinos-Vasilios
;
Stylos, Nikolaos
; …
- In:
Journal of business research : JBR
119
(
2020
),
pp. 453-463
Persistent link: https://www.econbiz.de/10012417028
Saved in:
9
A marketing research tool for destination marketing organizations' logo design
Séraphin, Hugues
;
Ambaye, Michele
;
Gowreesunkar, …
- In:
Journal of business research : JBR
69
(
2016
)
11
,
pp. 5022-5027
Persistent link: https://www.econbiz.de/10011589103
Saved in:
10
Network position and tourism firms' co-branding practice
Aarstad, Jarle
;
Ness, Håvard
;
Haugland, Sven A.
- In:
Journal of business research : JBR
68
(
2015
)
8
,
pp. 1667-1677
Persistent link: https://www.econbiz.de/10011317095
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