City image, city brand personality and generation Z residents' life satisfaction under economic crisis : predictors of city-related social media engagement
Year of publication: |
2020
|
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Authors: | Priporas, Constantinos-Vasilios ; Stylos, Nikolaos ; Kamenidou, Irene Eirini |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 119.2020, p. 453-463
|
Subject: | City brand personality | City image | Economic crisis | Generation Z | Residents | Social media engagement | Markenimage | Brand image | Social Web | Social web | Stadtmarketing | City marketing | Wirtschaftskrise |
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