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"Corporate image at stake" : the impact of crises and response strategies on consumer perceptions of corporate brand alliances
Singh, Jaywant; Crisafulli, Benedetta; Quamina, La Toya - In: Journal of business research : JBR 117 (2020), pp. 839-849
Persistent link: https://www.econbiz.de/10012288104
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Communicating sadness : the impact of emotional crisis communication on the organizational post-crisis reputation
Schoofs, Lieze; Claeys, An-Sofie - In: Journal of business research : JBR 130 (2021), pp. 271-282
Persistent link: https://www.econbiz.de/10012544790
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"To trust or not to trust" : the impact of social media influencers on the reputation of corporate brands in crisis
Singh, Jaywant; Crisafulli, Benedetta; Quamina, La Toya; … - In: Journal of business research : JBR 119 (2020), pp. 464-480
Persistent link: https://www.econbiz.de/10012417030
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Corporate citizenship : challenging the corporate centricity in corporate marketing
Andersen, Sophie Esmann; Johansen, Trine Susanne - In: Journal of business research : JBR 131 (2021), pp. 686-699
Persistent link: https://www.econbiz.de/10012545106
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Quo vadis corporate marketing?
Podnar, Klement; Balmer, John M.T. - In: Journal of business research : JBR 134 (2021), pp. 642-646
Persistent link: https://www.econbiz.de/10012643939
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Corporate brand orientation : identity, internal images, and corporate identification matters
Balmer, John M.T.; Podnar, Klement - In: Journal of business research : JBR 134 (2021), pp. 729-737
Persistent link: https://www.econbiz.de/10012643961
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CSR disclosure and firm performance : the mediating role of corporate reputation and moderating role of CEO integrity
Hanh Song Thi Pham; Hien Thi Tran - In: Journal of business research : JBR 120 (2020), pp. 127-136
Persistent link: https://www.econbiz.de/10012417108
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Corporate branding and corporate social responsibility : toward a multi-stakeholder interpretive perspective
Maon, François; Swaen, Valérie; De Roeck, Kenneth - In: Journal of business research : JBR 126 (2021), pp. 64-77
Persistent link: https://www.econbiz.de/10012494305
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Media attention to large-scale corporate scandals : hype and boredom in the age of social media
Barkemeyer, Ralf; Faugère, Christophe; Gergaud, Olivier; … - In: Journal of business research : JBR 109 (2020), pp. 385-398
Persistent link: https://www.econbiz.de/10012238085
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"More than words" : expanding the taxonomy of greenwashing after the Volkswagen scandal
Siano, Alfonso; Vollero, Agostino; Conte, Francesca; … - In: Journal of business research : JBR 71 (2017), pp. 27-37
Persistent link: https://www.econbiz.de/10011622458