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Attribute framing in CSR communication : doing good and spreading the word - but how?
Bartikowski, Boris; Berens, Guido A. J. M. - In: Journal of business research : JBR 131 (2021), pp. 700-708
Persistent link: https://www.econbiz.de/10012545109
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Achieving collaboration with diverse stakeholders - the role of strategic ambiguity in CSR communication
Scandelius, Christina; Cohen, Geraldine - In: Journal of business research : JBR 69 (2016) 9, pp. 3487-3499
Persistent link: https://www.econbiz.de/10011514846
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Effects of message appeal and service type in CSR communication strategies
Andreu, Luisa; Casado-Díaz, Ana B.; Mattila, Anna S. - In: Journal of business research : JBR 68 (2015) 7, pp. 1488-1495
Persistent link: https://www.econbiz.de/10011297912
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Be good and look good : communicating the triple bottom line through corporate websites
Sánchez-Chaparro, Teresa; Soler-Vicén, Miguel Ángel; … - In: Journal of business research : JBR 144 (2022), pp. 136-145
Persistent link: https://www.econbiz.de/10013184963
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Timely hypocrisy? : hypocrisy temporalities in CSR communication
Christensen, Lars Thøger; Morsing, Mette; Thyssen, Ole - In: Journal of business research : JBR 114 (2020), pp. 327-335
Persistent link: https://www.econbiz.de/10012257503
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Helpful hypocrisy? : investigating "double-talk" and irony in CSR marketing communications
Glozer, Sarah; Morsing, Mette - In: Journal of business research : JBR 114 (2020), pp. 363-375
Persistent link: https://www.econbiz.de/10012257511
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Connecting with global consumers through corporate social responsibility initiatives : a cross-cultural investigation of congruence effects of attribution and communication styles
Lim, Rachel Esther; Sung, Yoon Hi; Lee, Wei-Na - In: Journal of business research : JBR 88 (2018), pp. 11-19
Persistent link: https://www.econbiz.de/10011869479
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"Don't pretend to be my friend!" when an informal brand communication style backfires on social media
Grety, Anaïs; Horváth, Csilla; Belei, Nina; Riel, … - In: Journal of business research : JBR 74 (2017), pp. 77-89
Persistent link: https://www.econbiz.de/10011675398
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The role of corporate identity in CSR implementation : an integrative framework
Tourky, Marwa; Kitchen, Philip J.; Shaalan, Ahmed - In: Journal of business research : JBR 117 (2020), pp. 694-706
Persistent link: https://www.econbiz.de/10012288093
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Corporate social responsibilities, consumer trust and corporate reputation : South Korean consumers' perspectives
Park, Jongchul; Lee, Hanjoon; Kim, Chankon - In: Journal of business research : JBR 67 (2014) 3, pp. 295-302
Persistent link: https://www.econbiz.de/10010245265