Narrow search
Showing 1 - 10 of 418
Cover Image
Consumer Multicultural Identity Affiliation : reassessing identity segmentation in multicultural markets
Kipnis, Eva; Demangeot, Catherine; Pullig, Chris; … - In: Journal of business research : JBR 98 (2019), pp. 126-141
Persistent link: https://www.econbiz.de/10012007222
Cover Image
A gender-based approach to the influence of personality traits on entrepreneurial intention
Laouiti, Rahma; Haddoud, Mohamed Yacine; Nakara, Walid Adam - In: Journal of business research : JBR 142 (2022), pp. 819-829
Persistent link: https://www.econbiz.de/10013168464
Cover Image
Globalization, national identity, biculturalism and consumer behavior : a longitudinal study of Dutch consumers
Sobol, Kamila; Cleveland, Mark; Laroche, Michel - In: Journal of business research : JBR 82 (2018), pp. 340-353
Persistent link: https://www.econbiz.de/10011771906
Cover Image
Cultural consequences of brands' masstige : an emerging market perspective
Das, Manish; Saha, Victor; Jebarajakirthy, Charles; … - In: Journal of business research : JBR 146 (2022), pp. 338-353
Persistent link: https://www.econbiz.de/10013271407
Cover Image
Multifaceted acculturation in multiethnic settings
Cleveland, Mark; Xu, Cecelia - In: Journal of business research : JBR 103 (2019), pp. 250-260
Persistent link: https://www.econbiz.de/10012104217
Cover Image
Ethnic marketing to the global millennial consumers : challenges and opportunities
Licsandru, Tana Cristina; Cui, Charles Chi - In: Journal of business research : JBR 103 (2019), pp. 261-274
Persistent link: https://www.econbiz.de/10012104219
Cover Image
You are what you speak? : globalization, multilingualism, consumer dispositions and consumptions
Cleveland, Mark; Laroche, Michel; Papadopoulos, Nicolas G. - In: Journal of business research : JBR 68 (2015) 3, pp. 542-552
Persistent link: https://www.econbiz.de/10010496186
Cover Image
Ethnicity and acculturation of environmental attitudes and behaviors : a cross-cultural study with Brazilians in Canada
Romero, Cláudia Buhamra Abreu; Laroche, Michel; Aurup, … - In: Journal of business research : JBR 82 (2018), pp. 300-309
Persistent link: https://www.econbiz.de/10011771898
Cover Image
Ethnic identity, consumer ethnocentrism, and purchase intentions among bi-cultural ethnic consumers : "divided loyalties" or "dual allegiance"?
El Banna, Alia; Papadopoulos, Nicolas G.; Murphy, Steven A. - In: Journal of business research : JBR 82 (2018), pp. 310-319
Persistent link: https://www.econbiz.de/10011771902
Cover Image
Consumption of products from heritage and host cultures : the role of acculturation attitudes and behaviors
Kizgin, Hatice; Jamal, Ahmad; Richard, Marie-Odile - In: Journal of business research : JBR 82 (2018), pp. 320-329
Persistent link: https://www.econbiz.de/10011771903