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Competing during a pandemic? : retailers’ ups and downs during the COVID-19 outbreak
Pantano, Eleonora; Pizzi, Gabriele; Scarpi, Daniele; … - In: Journal of business research : JBR 116 (2020), pp. 209-213
Persistent link: https://www.econbiz.de/10012257570
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Technology, brand and people : branding, identity, image and reputation in the emerging technology-mediated world
Pantano, Eleonora; Dennis, Charles; Melewar, T. C. - In: Journal of business research : JBR 119 (2020), pp. 410-411
Persistent link: https://www.econbiz.de/10012417005
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When a luxury brand bursts : modelling the social media viral effects of negative stereotypes adoption leading to brand hate
Pantano, Eleonora - In: Journal of business research : JBR 123 (2021), pp. 117-125
Persistent link: https://www.econbiz.de/10012430473
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Co-creating brand image and reputation through stakeholder’s social network
Foroudi, Pantea; Nazarian, Alireza; Ziyadin, Sayabek; … - In: Journal of business research : JBR 114 (2020), pp. 42-59
Persistent link: https://www.econbiz.de/10012257445
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Does the stakeholder engagement result in new drinks? : evidence from family owned SMEs
Pantano, Eleonora; Priporas, Constantinos-Vasilios; … - In: Journal of business research : JBR 119 (2020), pp. 185-194
Persistent link: https://www.econbiz.de/10012416958
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Branding luxury hotels : evidence from the analysis of consumers' "big" visual data on TripAdvisor
Giglio, Simona; Pantano, Eleonora; Bilotta, Eleonora; … - In: Journal of business research : JBR 119 (2020), pp. 495-501
Persistent link: https://www.econbiz.de/10012417034
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Artificial intelligence and the new forms of interaction : who has the control when interacting with a chatbot?
Pizzi, Gabriele; Scarpi, Daniele; Pantano, Eleonora - In: Journal of business research : JBR 129 (2021), pp. 878-890
Persistent link: https://www.econbiz.de/10012509759
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Tweets to escape : intercultural differences in consumer expectations and risk behavior during the COVID-19 lockdown in three European countries
Pantano, Eleonora; Priporas, Constantinos-Vasilios; … - In: Journal of business research : JBR 130 (2021), pp. 59-69
Persistent link: https://www.econbiz.de/10012544765
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Examining the effects of celebrity trust on advertising credibility, brand credibility and corporate credibility
Hussain, Shahzeb; Melewar, T. C.; Priporas, … - In: Journal of business research : JBR 109 (2020), pp. 472-488
Persistent link: https://www.econbiz.de/10012238107
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Cues adopted by consumers in examining corporate website favorability : an empirical study of financial institutions in the UK and Russia
Ageeva, Elena; Melewar, T. C.; Foroudi, Pantea; Dennis, … - In: Journal of business research : JBR 98 (2019), pp. 15-32
Persistent link: https://www.econbiz.de/10012007156