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La Londe Conference in Marketing Communications and Consumer Behavior <40, 2013, La Londe-les-Maures>
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ECONIS (ZBW)
2,029
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1
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1
Antecedents to the adoption of augmented reality smart glasses : a closer look at privacy risks
Rauschnabel, Philipp A.
;
He, Jun
;
Ro, Young Kyun
- In:
Journal of business research : JBR
92
(
2018
),
pp. 374-384
Persistent link: https://www.econbiz.de/10011925497
Saved in:
2
Disruptive technologies : how to influence price sensitivity triggering consumers' behavioural beliefs
Erdmann, Anett
;
Mas, José Manuel
;
Obesso, María …
- In:
Journal of business research : JBR
158
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014281169
Saved in:
3
The impact of virtual, augmented and mixed reality technologies on the customer experience
Flavián Blanco, Carlos
;
Ibáñez-Sánchez, Sergio
; …
- In:
Journal of business research : JBR
100
(
2019
),
pp. 547-560
Persistent link: https://www.econbiz.de/10012024008
Saved in:
4
Augmented self : the effects of virtual face augmentation on consumers' self-concept
Javornik, Ana
;
Marder, Ben
;
Pizzetti, Marta
;
Warlop, Luk
- In:
Journal of business research : JBR
130
(
2021
),
pp. 170-187
Persistent link: https://www.econbiz.de/10012544825
Saved in:
5
Blending the real world and the virtual world : exploring the role of flow in augmented reality experiences
Barhorst, Jennifer Brannon
;
McLean, Graeme J.
;
Shah, Esta
; …
- In:
Journal of business research : JBR
122
(
2021
),
pp. 423-436
Persistent link: https://www.econbiz.de/10012420427
Saved in:
6
Cognitive, affective, and behavioral consumer responses to augmented reality in e-commerce : a comparative study
Kowalczuk, Pascal
;
Siepmann, Carolin
;
Adler, Jost
- In:
Journal of business research : JBR
124
(
2021
),
pp. 357-373
Persistent link: https://www.econbiz.de/10012493887
Saved in:
7
Shopping in augmented reality : the effects of spatial presence, personalization and intrusiveness on app and brand responses
Smink, Anne R.
;
Reijmersdal, Eva A. van
;
Noort, Guda van
; …
- In:
Journal of business research : JBR
118
(
2020
),
pp. 474-485
Persistent link: https://www.econbiz.de/10012288634
Saved in:
8
The playground effect : how augmented reality drives creative customer engagement
Jessen, Alexander
;
Hilken, Tim
;
Chylinski, Mathew
; …
- In:
Journal of business research : JBR
116
(
2020
),
pp. 85-98
Persistent link: https://www.econbiz.de/10012257546
Saved in:
9
Combining virtual reality and mobile eye tracking to provide a naturalistic experimental environment for shopper research
Meißner, Martin
;
Pfeiffer, Jella
;
Pfeiffer, Thies
; …
- In:
Journal of business research : JBR
100
(
2019
),
pp. 445-458
Persistent link: https://www.econbiz.de/10012023989
Saved in:
10
The role of augmented reality in shaping purchase intentions and WOM for luxury products
Nawres, Darragi
;
Nedra, Bahri-Ammari
;
Yousaf, Anish
; …
- In:
Journal of business research : JBR
171
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014536003
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