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~isPartOf:"Journal of business research : JBR"
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Advertising
171
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Septianto, Felix
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La Londe Conference in Marketing Communications and Consumer Behavior <40, 2013, La Londe-les-Maures>
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Journal of business research : JBR
Journal of advertising research
247
International journal of advertising : the review of marketing communications
215
International journal of advertising : the quarterly review of marketing communications
187
Journal of advertising
185
Journal of advertising : official publication of the American Academy of Advertising
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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International journal of industrial organization
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Journal of Product & Brand Management
56
Jahrbuch der Absatz- und Verbrauchsforschung
55
Discussion paper / Centre for Economic Policy Research
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Journal of current issues and research in advertising : JCIRA
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Journal of Services Marketing
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ECONIS (ZBW)
202
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1
Adapted or standardized copy : is non-cultural English the answer?
Spielmann, Nathalie
;
Delvert, Mathilde
- In:
Journal of business research : JBR
67
(
2014
)
4
,
pp. 434-440
Persistent link: https://www.econbiz.de/10010362121
Saved in:
2
How Hispanic bilinguals' cultural stereotypes shape
advertising
persuasiveness
Alvarez, Cecilia M. O.
;
Miniard, Paul W.
;
Jaccard, James
- In:
Journal of business research : JBR
75
(
2017
),
pp. 29-36
Persistent link: https://www.econbiz.de/10011699759
Saved in:
3
Country-image discourse model : unraveling meaning, structure, and function of country images
Brijs, Kris
;
Bloemer, Johanna M.
;
Kasper, Hans D. P.
- In:
Journal of business research : JBR
64
(
2011
)
12
,
pp. 1259-1269
Persistent link: https://www.econbiz.de/10009382600
Saved in:
4
A typology of brand counterfeiting and imitation based on a semiotic approach
Le Roux, André
;
Bobrie, François
;
Thebault, Marinette
- In:
Journal of business research : JBR
69
(
2016
)
1
,
pp. 349-356
Persistent link: https://www.econbiz.de/10011417739
Saved in:
5
A paradigm change : aesthetics in the management of organisations
Sastre, Raquel
;
Yela Aránega, Alba
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014229120
Saved in:
6
The four faces of the Hispanic consumer : an acculturation-based segmentation
Alvarez, Cecilia M. O.
;
Dickson, Peter R.
;
Hunter, Gary K.
- In:
Journal of business research : JBR
67
(
2014
)
2
,
pp. 108-115
Persistent link: https://www.econbiz.de/10010237663
Saved in:
7
Examining the relationship between
language
divergence and word-of-mouth intentions
Van Vaerenbergh, Yves
;
Holmqvist, Jonas
- In:
Journal of business research : JBR
67
(
2014
)
8
,
pp. 1601-1608
Persistent link: https://www.econbiz.de/10010379257
Saved in:
8
You are what you speak? : globalization, multilingualism, consumer dispositions and consumptions
Cleveland, Mark
;
Laroche, Michel
;
Papadopoulos, Nicolas G.
- In:
Journal of business research : JBR
68
(
2015
)
3
,
pp. 542-552
Persistent link: https://www.econbiz.de/10010496186
Saved in:
9
Hello! Namaste? : within-country linguistic diversity and infrastructure projects in emerging markets
Jiménez, Alfredo
;
Bayraktar, Secil
- In:
Journal of business research : JBR
130
(
2021
),
pp. 86-97
Persistent link: https://www.econbiz.de/10012544826
Saved in:
10
Linguistic elements of conversational human voice in online brand communication : manipulations and perceptions
Liebrecht, Christine
;
Tsaousi, Christina
;
Hooijdonk, …
- In:
Journal of business research : JBR
132
(
2021
),
pp. 124-135
Persistent link: https://www.econbiz.de/10012581572
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