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Reseller adoption of manufacturers' e-business tools : the impact of social enforcement, technology-relationship fit and the mediating role of reseller benefits
Osmonbekov, Talai - In: Journal of business research : JBR 63 (2010) 3, pp. 217-223
Persistent link: https://www.econbiz.de/10003959538
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When electronic management tools work : and don't work ; in social-based distribution channels ; a study of IT manufacturers and resellers
Lee, Nick; Gilliland, David I.; Bello, Daniel C.; … - In: Journal of business research : JBR 64 (2011) 10, pp. 1017-1024
Persistent link: https://www.econbiz.de/10009270606
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When electronic management tools work – and don't work – in social-based distribution channels: A study of IT manufacturers and resellers
Lee, Nick; Gilliland, David I.; Bello, Daniel C.; … - In: Journal of business research : JBR 64 (2011) 10, pp. 1017-1025
Persistent link: https://www.econbiz.de/10009177919
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eWOM: The impact of customer-to-customer online know-how exchange on customer value and loyalty
Gruen, Thomas W.; Osmonbekov, Talai; Czaplewski, Andrew J. - In: Journal of business research : JBR 59 (2006) 4, pp. 449-456
Persistent link: https://www.econbiz.de/10006713298
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Benchmarking marketing productivity using data envelopment analysis
Donthu, Naveen; Hershberger, Edmund K.; Osmonbekov, Talai - In: Journal of business research : JBR 58 (2005) 11, pp. 1474-1482
Persistent link: https://www.econbiz.de/10006714955