//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of business research : JBR"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Cross-media consumption : insi...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Advertising effects
207
Werbewirkung
207
Advertising
171
Werbung
167
Consumer behaviour
166
Konsumentenverhalten
166
Brand management
59
Markenführung
59
Internet marketing
56
Online-Marketing
56
Brand image
47
Markenimage
47
Emotion
32
Markenartikel
32
Netherlands
31
Niederlande
31
Brand
30
Social Web
29
Social web
29
Sport event
23
Sportveranstaltung
23
USA
17
Marketing management
16
Marketingmanagement
16
Personality psychology
16
Persönlichkeitspsychologie
16
Sportmarketing
16
Sports marketing
16
United States
16
Entrepreneurship
15
Entrepreneurship approach
15
Business start-up
14
Experiment
14
Unternehmensgründung
14
Cognition
13
Kognition
13
Sponsoring
13
Sponsorship
13
Beziehungsmarketing
12
Celebrity endorsement
12
more ...
less ...
Online availability
All
Undetermined
218
Free
4
Type of publication
All
Article
321
Type of publication (narrower categories)
All
Article in journal
312
Aufsatz in Zeitschrift
312
Conference paper
6
Konferenzbeitrag
6
Collection of articles of several authors
2
Sammelwerk
2
Conference proceedings
1
Konferenzschrift
1
Rezension
1
more ...
less ...
Language
All
English
313
Undetermined
8
Author
All
Septianto, Felix
6
Choi, Yung Kyun
4
Dens, Nathalie
4
Ford, John B.
4
Huhmann, Bruce A.
4
Pelsmacker, Patrick de
4
Spielmann, Nathalie
4
Teng, Lefa
4
Uribe, Rodrigo
4
Bellman, Steven
3
Deitz, George D.
3
Jain, Varsha
3
Laroche, Michel
3
Merchant, Altaf
3
Orazi, Davide C.
3
Pracejus, John W.
3
Richard, Marie-Odile
3
Taylor, Charles Raymond
3
Bove, Liliana L.
2
Burton, Scot
2
Buzeta, Cristian
2
Cao, Zixia
2
Cowan, Kirsten
2
Das, Gopal
2
Dass, Mayukh
2
Dennis, Charles
2
Diamantopoulos, Adamantios
2
Dwivedi, Yogesh Kumar
2
Fennis, Bob Michaël
2
Foti, Lianne
2
Geuens, Maggie
2
Ghosh, Tathagata
2
Grohs, Reinhard
2
Guzman, Francisco
2
Hopkins, Christopher D.
2
Hsu, Dan K.
2
Huan, Tzung-cheng
2
Jang, Sungha
2
Jha, Subhash
2
Jung, Jae Min
2
more ...
less ...
Institution
All
La Londe Conference in Marketing Communications and Consumer Behavior <40, 2013, La Londe-les-Maures>
1
Published in...
All
Journal of business research : JBR
Economisch statistische berichten : ESB
2,005
Maandschrift economie : tijdschrift voor algemeen economische en social-economische vraagstukken
529
Discussion paper / Tinbergen Institute
508
Journal of advertising research
449
De economist : Netherlands economic review ; quarterly review of the Royal Netherlands Economic Association
445
SEO-rapport
402
Discussion paper series / IZA
317
Journal of advertising : official publication of the American Academy of Advertising
311
International journal of advertising : the quarterly review of marketing communications
281
Openbare uitgaven : zin en omvang van de overheidsuitgaven ; publikatie van de Stichting Instituut voor Onderzoek van Overheidsuitgaven te 's-Gravenhage
257
Publikatie / Sociaal-Economische Raad
256
Uitgave van de Sociaal-Economische Raad
254
International journal of advertising : the review of marketing communications
250
Tinbergen Institute Discussion Paper
240
Journal of marketing communications
232
Tijdschrift voor economische en sociale geografie : TESG
215
Statistisch magazine / Centraal Bureau voor de Statistiek, Hoofafdeling Ontwikkeling
212
Discussion paper / Center for Economic Research, Tilburg University
204
CPB discussion paper
194
Tijdschrift vervoerswetenschap : kwartaalschrift van de Stichting NEA
193
IZA Discussion Papers
191
IZA Discussion Paper
187
Tijdschrift voor politieke ekonomie
177
Journal of advertising
176
Journal of promotion management : JPM
161
Applied economics
157
Sociaal maandblad arbeid : SMA ; gewijd aan arbeidsrecht, arbeidsmarkt, werkloosheidsbestrijding, sociale verzekering en andere arbeitdsvraagstukken
152
NBER working paper series
150
CPB document
145
Discussion paper / Centre for Economic Policy Research
145
Psychology & marketing
143
Tinbergen Institute research series
137
Discussion paper / Central Bureau voor de Statistiek
136
SpringerLink / Bücher
135
DNB working paper
134
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
132
Research memoranda / Central Planning Bureau
131
Sociaal-economische maandstatistiek / Supplement
126
Journal of sports economics
125
more ...
less ...
Source
All
ECONIS (ZBW)
321
Showing
1
-
10
of
321
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
An investigation of brand placement effects on brand attitudes and purchase intentions : brand placements versus TV commercials
Davtyan, Davit
;
Cunningham, Isabella
- In:
Journal of business research : JBR
70
(
2017
),
pp. 160-167
Persistent link: https://www.econbiz.de/10011620408
Saved in:
2
How personalized
advertising
affects equity of brands advertised on Facebook? : a mediation mechanism
Tran, Trang P.
;
Lin, Chien-Wei
;
Baalbaki, Sally
; …
- In:
Journal of business research : JBR
120
(
2020
),
pp. 1-15
Persistent link: https://www.econbiz.de/10012417083
Saved in:
3
Viewing time as a cross-media metric : comparing viewing time for video
advertising
on television and online
Bellman, Steven
;
Beal, Virginia
;
Wooley, Brooke
;
Varan, …
- In:
Journal of business research : JBR
120
(
2020
),
pp. 103-113
Persistent link: https://www.econbiz.de/10012417105
Saved in:
4
Are Super Bowl ads a super waste of money? : examining the intermediary roles of customer-based brand equity and customer equity effects
Raithel, Sascha
;
Taylor, Charles Raymond
;
Hock, Stefan J.
- In:
Journal of business research : JBR
69
(
2016
)
9
,
pp. 3788-3794
Persistent link: https://www.econbiz.de/10011515263
Saved in:
5
The impact of environmental CSR-linked sport sponsorship on attitude toward the sponsor depending on regulatory fit
Habitzreuter, Anna Mei
;
Koenigstorfer, Joerg
- In:
Journal of business research : JBR
124
(
2021
),
pp. 720-730
Persistent link: https://www.econbiz.de/10012494006
Saved in:
6
The impact of name and shame disclosure strategies on sponsor and ambusher brand attitude
Wolfsteiner, Elisabeth
;
Grohs, Reinhard
;
Reisinger, Heribert
- In:
Journal of business research : JBR
124
(
2021
),
pp. 770-779
Persistent link: https://www.econbiz.de/10012494019
Saved in:
7
Humorous
advertising
that travels : a review and call for research
Crawford, Heather J.
;
Gregory, Gary D.
- In:
Journal of business research : JBR
68
(
2015
)
3
,
pp. 569-577
Persistent link: https://www.econbiz.de/10010496177
Saved in:
8
Business legacy planning for mega events : the case of the 2022 World Cup in Qatar
Kaplanidou, Kyriaki
;
Al Emadi, Ahmed
;
Sagas, Michael
; …
- In:
Journal of business research : JBR
69
(
2016
)
10
,
pp. 4103-4111
Persistent link: https://www.econbiz.de/10011553929
Saved in:
9
Team identification, discrete emotions, satisfaction, and event attachment : a social identity perspective
Prayag, Girish
;
Mills, Hamish
;
Lee, Craig
;
Soscia, Isabella
- In:
Journal of business research : JBR
112
(
2020
),
pp. 373-384
Persistent link: https://www.econbiz.de/10012230614
Saved in:
10
Event social responsibility : a note to improve outcomes for sponsors and events
Scheinbaum, Angeline Close
;
Lacey, Russell
- In:
Journal of business research : JBR
68
(
2015
)
9
,
pp. 1982-1986
Persistent link: https://www.econbiz.de/10011384219
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->