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La Londe Conference in Marketing Communications and Consumer Behavior <40, 2013, La Londe-les-Maures>
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Journal of business research : JBR
Journal of retailing and consumer services
2,101
International journal of hospitality management
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Management science : journal of the Institute for Operations Research and the Management Sciences
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
391
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390
The journal of services marketing
386
Marketing intelligence & planning
374
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
364
Journal of Product & Brand Management
363
The service industries journal
359
Journal of strategic marketing
358
Cogent business & management
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International journal of contemporary hospitality management
351
Marketing letters : a journal of research in marketing
343
Journal of international consumer marketing
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International journal of retail & distribution management
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ECONIS (ZBW)
2,557
USB Cologne (EcoSocSci)
1
Showing
1
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10
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2,558
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date (newest first)
date (oldest first)
1
Conceptualizing masstige buying behavior : a mixed-method approach
Purohit, Sonal
;
Radia, Karan Nilesh
- In:
Journal of business research : JBR
142
(
2022
),
pp. 886-898
Persistent link: https://www.econbiz.de/10013169466
Saved in:
2
the power of lurking : assessing the online experience of luxury
brand
fan page followers
Kéfi, Hajer
;
Maar, Daniel
- In:
Journal of business research : JBR
117
(
2020
),
pp. 579-586
Persistent link: https://www.econbiz.de/10012287980
Saved in:
3
NewLux
Brand
Relationship scale : capturing the scope of mass-consumed luxury
brand
relationships
Nobre, Helena
;
Simões, Cláudia
- In:
Journal of business research : JBR
102
(
2019
),
pp. 328-338
Persistent link: https://www.econbiz.de/10012104021
Saved in:
4
The impact of attitude functions on luxury
brand
consumption : an age-based group comparison
Schade, Michael
;
Hegner, Sabrina
;
Horstmann, Florian
; …
- In:
Journal of business research : JBR
69
(
2016
)
1
,
pp. 314-322
Persistent link: https://www.econbiz.de/10011417730
Saved in:
5
How price display influences consumer luxury perceptions
Parguel, Béatrice
;
Delécolle, Thierry
; …
- In:
Journal of business research : JBR
69
(
2016
)
1
,
pp. 341-348
Persistent link: https://www.econbiz.de/10011417736
Saved in:
6
How counterfeit dominance affects luxury fashion
brand
owners' perceptions : a cross-cultural examination
Song, Lei
;
Meng, Yan
;
Chang, Hua
;
Li, Wenjing
;
Tan, Kang
- In:
Journal of business research : JBR
130
(
2021
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012544757
Saved in:
7
Battling for consumer memory : assessing
brand
exclusiveness and
brand
dominance from citation-list
Chandon, Jean-Louis
;
Laurent, Gilles
;
Lambert-Pandraud, …
- In:
Journal of business research : JBR
145
(
2022
),
pp. 468-481
Persistent link: https://www.econbiz.de/10013197921
Saved in:
8
Mass prestige,
brand
happiness and
brand
evangelism among consumers
Mansoor, Mahnaz
;
Paul, Justin
- In:
Journal of business research : JBR
144
(
2022
),
pp. 484-496
Persistent link: https://www.econbiz.de/10013185002
Saved in:
9
Matching green messages with
brand
positioning to improve
brand
evaluation
Luz, Victoria Vilasanti da
;
Mantovani, Danielle
; …
- In:
Journal of business research : JBR
119
(
2020
),
pp. 25-40
Persistent link: https://www.econbiz.de/10012416925
Saved in:
10
Ingredient branding for a luxury
brand
: the role of
brand
and product fit
Moon, Hakil
;
Sprott, David E.
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5768-5774
Persistent link: https://www.econbiz.de/10011597500
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