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ECONIS (ZBW)
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1
A
typology
of brand counterfeiting and imitation based on a semiotic approach
Le Roux, André
;
Bobrie, François
;
Thebault, Marinette
- In:
Journal of business research : JBR
69
(
2016
)
1
,
pp. 349-356
Persistent link: https://www.econbiz.de/10011417739
Saved in:
2
Eliciting brand-related social media engagement : a conditional inference tree framework
Schivinski, Bruno
- In:
Journal of business research : JBR
130
(
2021
),
pp. 594-602
Persistent link: https://www.econbiz.de/10012544878
Saved in:
3
Price-personalization : customer
typology
based on hospitality business
Tomczyk, Arkadiusz T.
;
Buhalis, Dimitrios
;
Fan, Daisy X. F.
- In:
Journal of business research : JBR
147
(
2022
),
pp. 462-476
Persistent link: https://www.econbiz.de/10013271525
Saved in:
4
Friend or foe? : customer engagement's value-based effects on fellow customers and the firm
Clark, Moira K.
;
Lages, Cristiana Raquel
;
Hollebeek, …
- In:
Journal of business research : JBR
121
(
2020
),
pp. 549-556
Persistent link: https://www.econbiz.de/10012417376
Saved in:
5
Marketing innovations during a global crisis : a study of China firms' response to COVID-19
Wang, Yonggui
;
Hong, Aoran
;
Li, Xia
;
Gao, Jia
- In:
Journal of business research : JBR
116
(
2020
),
pp. 214-220
Persistent link: https://www.econbiz.de/10012257589
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6
Cleaning the window of opportunity : towards a
typology
of sustainability entrepreneurs
Halberstadt, Jantje
;
Schwab, Anne-Kathrin
;
Kraus, Sascha
- In:
Journal of business research : JBR
171
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014536187
Saved in:
7
The wind of change : a dynamic managerial capabilities perspective on the role of marketing managers as strategic change agents
Kirova, Valentina
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014299207
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8
A comparison of importance weights and willingness-to-pay measures derived from choice-based conjoint, constant sum scales and best-worst scaling
Louviere, Jordan J.
;
Islam, Towhidul
- In:
Journal of business research : JBR
61
(
2008
)
9
,
pp. 903-911
Persistent link: https://www.econbiz.de/10003730779
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9
Advancing formative
measurement
models
Diamantopoulos, Adamantios
;
Riefler, Petra
;
Roth, …
- In:
Journal of business research : JBR
61
(
2008
)
12
,
pp. 1203-1218
Persistent link: https://www.econbiz.de/10003784748
Saved in:
10
Questions about formative
measurement
Wilcox, James B.
;
Howell, Roy D.
;
Breivik, Einar
- In:
Journal of business research : JBR
61
(
2008
)
12
,
pp. 1219-1228
Persistent link: https://www.econbiz.de/10003784752
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