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La Londe Conference in Marketing Communications and Consumer Behavior <40, 2013, La Londe-les-Maures>
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ECONIS (ZBW)
2,152
USB Cologne (EcoSocSci)
1
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1
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10
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1
Consumers un-tethered : a three-market empirical study of consumers' mobile marketing acceptance
Gao, Tao
;
Rohm, Andrew J.
;
Sultan, Fareena
;
Pagani, …
- In:
Journal of business research : JBR
66
(
2013
)
12
,
pp. 2536-2544
Persistent link: https://www.econbiz.de/10010233145
Saved in:
2
Users' adoption of mobile applications : product type and message framing's moderating effect
Shen, George Chung-Chi
- In:
Journal of business research : JBR
68
(
2015
)
11
,
pp. 2317-2321
Persistent link: https://www.econbiz.de/10011389370
Saved in:
3
A mixed methods UTAUT2-based approach to assess mobile health adoption
Duarte, Paulo
;
Pinho, José Carlos
- In:
Journal of business research : JBR
102
(
2019
),
pp. 140-150
Persistent link: https://www.econbiz.de/10012103949
Saved in:
4
Cultural impact on mobile banking use : a multi-method approach
Picoto, Winnie Ng
;
Pinto, Inês
- In:
Journal of business research : JBR
124
(
2021
),
pp. 620-628
Persistent link: https://www.econbiz.de/10012493920
Saved in:
5
The adoption of remote work platforms after the Covid-19 lockdown : new approach, new evidence
Sahut, Jean-Michel
;
Lissillour, Raphael
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10013468757
Saved in:
6
The role of social influence on adoption of high tech innovations : the moderating effect of public/private partnership
Kulviwat, Songpol
;
Bruner, Gordon C.
;
Al-Shuridah, Obaid
- In:
Journal of business research : JBR
62
(
2009
)
7
,
pp. 706-712
Persistent link: https://www.econbiz.de/10003862023
Saved in:
7
Yes, but not now! : why some users procrastinate in adopting digital product updates
Xiao, Yazhen
;
Spanjol, Jelena
- In:
Journal of business research : JBR
135
(
2021
),
pp. 685-696
Persistent link: https://www.econbiz.de/10012648004
Saved in:
8
Consumer adoption of pro-poor service innovations in subsistence marketplaces
Hasan, Md. Rajibul
;
Lowe, Ben
;
Petrovici, Dan
- In:
Journal of business research : JBR
121
(
2020
),
pp. 461-475
Persistent link: https://www.econbiz.de/10012417368
Saved in:
9
Understanding consumers' acceptance of automated technologies in service encounters : drivers of digital voice assistants adoption
Fernandes, Teresa
;
Oliveira, Elisabete
- In:
Journal of business research : JBR
122
(
2021
),
pp. 180-191
Persistent link: https://www.econbiz.de/10012420391
Saved in:
10
A cross-category analysis of dispositional drivers of technology adoption
Ratchford, Mark
;
Ratchford, Brian Thomas
- In:
Journal of business research : JBR
127
(
2021
),
pp. 300-311
Persistent link: https://www.econbiz.de/10012494396
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