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~isPartOf:"Journal of business research : JBR"
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Brand management
602
Markenführung
602
Consumer behaviour
534
Konsumentenverhalten
534
Brand image
375
Markenimage
375
Brand
283
Markenartikel
278
Luxury goods
173
Luxusgüter
173
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166
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166
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143
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113
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102
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48
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42
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40
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39
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Ko, Eunju
18
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11
Melewar, T. C.
10
Gupta, Suraksha
9
De Chernatony, Leslie
8
Foroudi, Pantea
8
Seo, Yuri
8
Shukla, Paurav
8
Christodoulides, George
7
Diamantopoulos, Adamantios
7
Merrilees, Bill
7
Oghazi, Pejvak
7
Wallpach, Sylvia von
7
Aiello, Gaetano
6
Dennis, Charles
6
Filieri, Raffaele
6
Kim, Kyung Hoon
6
Merchant, Altaf
6
Teng, Lefa
6
Buil, Isabel
5
Hultman, Magnus
5
Megehee, Carol M.
5
Michel, Géraldine
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Mühlbacher, Hans
5
Phau, Ian
5
Roper, Stuart
5
Rose, Gregory
5
Roy, Sanjit
5
Spielmann, Nathalie
5
Voyer, Benjamin G.
5
Yan, Ruiliang
5
Andreini, Daniela
4
Balabanis, George
4
Bang, Nguyen
4
Bartikowski, Boris
4
Bourlakis, Michael
4
Ekinci, Yuksel
4
Grohs, Reinhard
4
Guzman, Francisco
4
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Journal of business research : JBR
International journal of production economics
2,085
International journal of production research
1,677
European journal of operational research : EJOR
1,572
Games and economic behavior
1,463
Journal of economic theory
861
SpringerLink / Bücher
797
Transportation research / E : an international journal
747
Economics letters
683
Journal of economic behavior & organization : JEBO
661
The journal of brand management : an international journal
632
Management science : journal of the Institute for Operations Research and the Management Sciences
589
Journal of retailing and consumer services
550
International journal of game theory : official journal of the Game Theory Society
507
International journal of logistics systems and management
499
Omega : the international journal of management science
447
Games
444
Journal of mathematical economics
425
CESifo working papers
422
International journal of logistics : research and applications
413
The journal of product & brand management
410
Discussion paper / Center for Economic Research, Tilburg University
398
International game theory review
397
Mathematical social sciences
376
Economic theory : official journal of the Society for the Advancement of Economic Theory
370
Dynamic games and applications : DGA
368
Working paper
361
Industrial marketing management : the international journal for industrial and high-tech firms
359
Supply chain management : an international journal
345
The international journal of logistics management
323
Econometrica : journal of the Econometric Society, an internat. society for the advancement of economic theory in its relation to statistics and mathematics
311
Discussion paper / Centre for Economic Policy Research
307
Discussion paper / Tinbergen Institute
305
Production and operations management : an international journal of the Production and Operations Management Society
299
Theory and decision : an international journal for multidisciplinary advances in decision science
298
NBER working paper series
294
Manufacturing & service operations management : M & SOM
288
Springer eBook Collection
275
Journal of purchasing and supply management
265
International journal of physical distribution & logistics management : IJPD & LM
244
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ECONIS (ZBW)
959
Showing
1
-
10
of
959
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date (oldest first)
1
Improving prediction with POS and PLS consistent estimations : an illustration
Mourad, Siham
;
Valette-Florence, Pierre
- In:
Journal of business research : JBR
69
(
2016
)
10
,
pp. 4675-4684
Persistent link: https://www.econbiz.de/10011554752
Saved in:
2
the power of lurking : assessing the online experience of luxury
brand
fan page followers
Kéfi, Hajer
;
Maar, Daniel
- In:
Journal of business research : JBR
117
(
2020
),
pp. 579-586
Persistent link: https://www.econbiz.de/10012287980
Saved in:
3
Chatbot e-service and customer satisfaction regarding luxury brands
Chung, Minjee
;
Ko, Eunju
;
Joung, Heerim
;
Kim, Sang Jin
- In:
Journal of business research : JBR
117
(
2020
),
pp. 587-595
Persistent link: https://www.econbiz.de/10012287983
Saved in:
4
Linking pop-up
brand
stores to
brand
experience and word of mouth : the case of luxury retail
Klein, Jan F.
;
Falk, Tomas
;
Esch, Franz-Rudolf
; …
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5761-5767
Persistent link: https://www.econbiz.de/10011597493
Saved in:
5
Ingredient branding for a luxury
brand
: the role of
brand
and product fit
Moon, Hakil
;
Sprott, David E.
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5768-5774
Persistent link: https://www.econbiz.de/10011597500
Saved in:
6
Influence of integration on interactivity in social media luxury
brand
communities
Kim, Juran
;
Lee, Ki Hoon
- In:
Journal of business research : JBR
99
(
2019
),
pp. 422-429
Persistent link: https://www.econbiz.de/10012023672
Saved in:
7
Strategic approaches to augmented reality deployment by luxury brands
Javornik, Ana
;
Duffy, Katherine
;
Rokka, Joonas
;
Scholz, …
- In:
Journal of business research : JBR
136
(
2021
),
pp. 284-292
Persistent link: https://www.econbiz.de/10012663331
Saved in:
8
Social media content aesthetic quality and customer engagement : the mediating role of entertainment and impacts on
brand
love and loyalty
Bazi, Saleh
;
Filieri, Raffaele
;
Gorton, Matthew
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014294828
Saved in:
9
Narrative-transportation storylines in luxury
brand
advertising : motivating consumer engagement
Kim, Jae-Eun
;
Lloyd, Stephen
;
Cervellon, Marie-Cécile
- In:
Journal of business research : JBR
69
(
2016
)
1
,
pp. 304-313
Persistent link: https://www.econbiz.de/10011417729
Saved in:
10
The impact of attitude functions on luxury
brand
consumption : an age-based group comparison
Schade, Michael
;
Hegner, Sabrina
;
Horstmann, Florian
; …
- In:
Journal of business research : JBR
69
(
2016
)
1
,
pp. 314-322
Persistent link: https://www.econbiz.de/10011417730
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