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The effectiveness of life-cycle pricing for consumer durables
Grimmer, Martin; Miles, Morgan P.; Polonsky, Michael J.; … - In: Journal of business research : JBR 68 (2015) 7, pp. 1602-1606
Persistent link: https://www.econbiz.de/10011298893
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Predicting growth in US durables spending using consumer durables-buying attitudes
Baghestani, Hamid - In: Journal of business research : JBR 131 (2021), pp. 327-336
Persistent link: https://www.econbiz.de/10012545000
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The product is me : hyper-personalized consumer goods as unconventional luxury
Rosenbaum, Mark; Contreras Ramirez, Germán; Campbell, … - In: Journal of business research : JBR 129 (2021), pp. 446-454
Persistent link: https://www.econbiz.de/10012509675
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How durable are compromise effects?
Lichters, Marcel; Müller, Holger; Sarstedt, Marko; … - In: Journal of business research : JBR 69 (2016) 10, pp. 4056-4064
Persistent link: https://www.econbiz.de/10011553896
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Predicting the consumer's purchase intention of durable goods : an attribute-level analysis
Bag, Sujoy; Tiwari, Manoj Kumar; Chan, Felix Tung Sun - In: Journal of business research : JBR 94 (2019), pp. 408-419
Persistent link: https://www.econbiz.de/10011947464
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Quality-tier competition and optimal pricing
Sivakumar, K. - In: Journal of business research : JBR 33 (1995) 3, pp. 251-260
Persistent link: https://www.econbiz.de/10001183943
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The timeliness problem in the application of bass-type new product-growth models to durable sales forecasting
Hyman, Michael R. - In: Journal of business research : JBR 16 (1988) 1, pp. 31-47
Persistent link: https://www.econbiz.de/10003584195
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Book essay on Flemming Hansen and Sverre Riis Christensen (2007), Emotions, advertising and consumer choice
Trujillo, Carlos A. - In: Journal of business research : JBR 61 (2008) 9, pp. 982-985
Persistent link: https://www.econbiz.de/10003732092
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Product differentiation and consumption efficiency in mortgage markets
Ward, Damian Robert - In: Journal of business research : JBR 62 (2009) 8, pp. 805-809
Persistent link: https://www.econbiz.de/10003861052
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Social interaction and low involvement products
Kuenzel, Johanna; Musters, Pieter - In: Journal of business research : JBR 60 (2007) 8, pp. 876-883
Persistent link: https://www.econbiz.de/10003499868