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La Londe Conference in Marketing Communications and Consumer Behavior <40, 2013, La Londe-les-Maures>
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1
The effectiveness of life-cycle pricing for consumer durables
Grimmer, Martin
;
Miles, Morgan P.
;
Polonsky, Michael J.
; …
- In:
Journal of business research : JBR
68
(
2015
)
7
,
pp. 1602-1606
Persistent link: https://www.econbiz.de/10011298893
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2
Predicting growth in US durables spending using consumer durables-buying attitudes
Baghestani, Hamid
- In:
Journal of business research : JBR
131
(
2021
),
pp. 327-336
Persistent link: https://www.econbiz.de/10012545000
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3
The product is me : hyper-personalized consumer goods as unconventional luxury
Rosenbaum, Mark
;
Contreras Ramirez, Germán
;
Campbell, …
- In:
Journal of business research : JBR
129
(
2021
),
pp. 446-454
Persistent link: https://www.econbiz.de/10012509675
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4
How durable are compromise effects?
Lichters, Marcel
;
Müller, Holger
;
Sarstedt, Marko
; …
- In:
Journal of business research : JBR
69
(
2016
)
10
,
pp. 4056-4064
Persistent link: https://www.econbiz.de/10011553896
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5
Predicting the consumer's purchase intention of durable goods : an attribute-level analysis
Bag, Sujoy
;
Tiwari, Manoj Kumar
;
Chan, Felix Tung Sun
- In:
Journal of business research : JBR
94
(
2019
),
pp. 408-419
Persistent link: https://www.econbiz.de/10011947464
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6
Quality-tier competition and optimal pricing
Sivakumar, K.
- In:
Journal of business research : JBR
33
(
1995
)
3
,
pp. 251-260
Persistent link: https://www.econbiz.de/10001183943
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7
The timeliness problem in the application of bass-type new product-growth models to durable sales forecasting
Hyman, Michael R.
- In:
Journal of business research : JBR
16
(
1988
)
1
,
pp. 31-47
Persistent link: https://www.econbiz.de/10003584195
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8
Book essay on Flemming Hansen and Sverre Riis Christensen (2007), Emotions, advertising and consumer choice
Trujillo, Carlos A.
- In:
Journal of business research : JBR
61
(
2008
)
9
,
pp. 982-985
Persistent link: https://www.econbiz.de/10003732092
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9
Product differentiation and consumption efficiency in mortgage markets
Ward, Damian Robert
- In:
Journal of business research : JBR
62
(
2009
)
8
,
pp. 805-809
Persistent link: https://www.econbiz.de/10003861052
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10
Social interaction and low involvement products
Kuenzel, Johanna
;
Musters, Pieter
- In:
Journal of business research : JBR
60
(
2007
)
8
,
pp. 876-883
Persistent link: https://www.econbiz.de/10003499868
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