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Brand
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Journal of business research : JBR
Research policy : policy, management and economic studies of science, technology and innovation
488
NBER working paper series
377
Working paper / National Bureau of Economic Research, Inc.
325
NBER Working Paper
309
Technological forecasting & social change : an international journal
300
The journal of brand management : an international journal
288
The journal of product & brand management
203
Journal of retailing and consumer services
171
Economics of innovation and new technology
153
The journal of technology transfer
146
Technology analysis & strategic management
112
SpringerLink / Bücher
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International journal of industrial organization
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Technovation : the international journal of technological innovation, entrepreneurship and technology management
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CESifo working papers
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ZEW discussion papers
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Working paper
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The Trademark reporter
82
Psychology & marketing
80
Economics letters
78
International journal of intellectual property management : IJIPM
76
Markenartikel : das Magazin für Markenführung
76
European journal of marketing : EJM
75
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
71
Journal of marketing research : JMR
71
International journal of technology management : IJTM
70
Applied economics
66
Industrial and corporate change
66
Discussion papers / CEPR
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Industry and innovation
63
Strategic management journal
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Markt in Kürze
61
The journal of industrial economics
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Journal of advertising research
57
Working papers / Harvard Business School, Division of Research
57
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ECONIS (ZBW)
317
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1
The functions of known to be inaccurate prices in markets : a cross-country comparison of pharmaceutical list pricing
Kjellberg, Hans
;
Sjögren, Ebba
;
Krafve, Linus Johansson
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014383208
Saved in:
2
Smart contract diffusion in the pharmaceutical blockchain : the battle of counterfeit drugs
Kordestani, Arash
;
Oghazi, Pejvak
;
Mostaghel, Raba
- In:
Journal of business research : JBR
158
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014280363
Saved in:
3
Quality-tier competition and optimal pricing
Sivakumar, K.
- In:
Journal of business research : JBR
33
(
1995
)
3
,
pp. 251-260
Persistent link: https://www.econbiz.de/10001183943
Saved in:
4
Unique inter-
brand
effects of price on
brand
choice
Krishnamurthi, Lakshman
- In:
Journal of business research : JBR
34
(
1995
)
1
,
pp. 47-56
Persistent link: https://www.econbiz.de/10001187884
Saved in:
5
A test of the effects of competition on consumer
brand
selection processes
Laroche, Michel
- In:
Journal of business research : JBR
31
(
1994
)
2
,
pp. 171-181
Persistent link: https://www.econbiz.de/10001171342
Saved in:
6
New
brand
names and inferential beliefs : some insights on naming new products
Zinkhan, George M.
- In:
Journal of business research : JBR
15
(
1987
)
2
,
pp. 157-172
Persistent link: https://www.econbiz.de/10001029658
Saved in:
7
Symbolic drivers of consumer-
brand
identification and disidentification
Wolter, Jeremy S.
;
Brach, Simon
;
Cronin, J. J.
;
Bonn, …
- In:
Journal of business research : JBR
69
(
2016
)
2
,
pp. 785-793
Persistent link: https://www.econbiz.de/10011436273
Saved in:
8
Emphasizing
brand
heritage : does it work? And how?
Rose, Gregory
;
Merchant, Altaf
;
Orth, Ulrich R.
; …
- In:
Journal of business research : JBR
69
(
2016
)
2
,
pp. 936-943
Persistent link: https://www.econbiz.de/10011436369
Saved in:
9
Developing and validating a scale of consumer
brand
embarrassment tendencies
Walsh, Gianfranco
;
Albrecht, Arne K.
;
Hofacker, Charles F.
- In:
Journal of business research : JBR
69
(
2016
)
3
,
pp. 1138-1147
Persistent link: https://www.econbiz.de/10011440242
Saved in:
10
Tastlé-Nestlé, Toogle-Google : the effects of similarity to familiar
brand
names in
brand
name innovation
Kronrod, Ann
;
Lowrey, Tina M.
- In:
Journal of business research : JBR
69
(
2016
)
3
,
pp. 1182-1189
Persistent link: https://www.econbiz.de/10011440265
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